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Street Fight Daily: Facebook Bags Glancee, Klout Going Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
What Facebook May Do With New Acquisition Glancee (ReadWriteWeb)…
In Letter to Stockholders, Groupon CEO Explains Strategy (The Next Web)…
Foursquare Gets Its Own Searchable Timeline With New History Page (TechCrunch)…
Does the ‘Debt’ in Daily Deal Transactions Inhibit Loyalty?
Even forward-thinkers who speak about “commerce,” or “local commerce,” or even “e-commerce” as the next stage in digital marketing are abstracting too quickly: the industry-sparking innovation here is the use of commerce to drive customer acquisition by bringing the point of sale to the moment of impression…
PODCAST: This Week in Location-Based Marketing — Kodak, Gopogo
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Kodak’s attempts to make some money in mobile, mobile ticketing with Masabi, Gopogo and Project Noah launch — and is Foursquare getting ready to make some money? All this plus a busy week in funding and special guest Alexis Zamcow from Canada Post…
Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…
Facebook’s ‘Offers’ News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses (TechCrunch)…
Survey: Budget, Time Biggest Obstacles to Mobile Marketing for SMBs (ScreenWerk)…
Competition Among Location-Based Apps Heats Up (Crain’s New York Business)…
Should All Ad Impressions on Mobile Devices Really Count as ‘Mobile?’
For mobile advertising to reach its true potential the industry needs to start looking more closely at the nature of a mobile impression and applying more scalable and accurate ways to target users. The current one-size-fits-all approach is simply not going to work as users are increasingly cutting the cord and relying entirely on their tablets or phones…
Journatic’s ‘Darth Vader’ Takes Lightsaber to TribLocal
Brian Timpone, the founder and CEO of Journatic, is a destroyer. And that’s a good thing because community journalism needs entrepreneurs who will clean out the stubbornly resistant vestiges of 20th century “best practices.” Too much of community journalism is built on an outdated model where one reporter is the Ptolemaic center of the news-gathering universe….
Case Study: Pet Supply Chain Finds Value in SMS Advertising
Lipof Advertising creative director Nathan Lowery says businesses that inundate their customers with meaningless marketing messages are actually doing more harm than good. In his experience handling advertising and marketing for Pet Supermarket, Lowery has noticed that customers are less likely to unsubscribe from SMS advertising lists when they’re sent messages that have actual value, like coupons and discount codes…
Street Fight Daily: Yelp Earnings, Yahoo Small Biz Dashboard
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yelp Delivers Strong Revenue In Its First Earnings Report (Business Insider)…
Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)…
Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)…
Foursquare’s Biz Dev Chief Decamps for Andreessen Horowitz
Tristan Walker, who pioneered some of the company’s most innovative partnerships, announced today that he is leaving the location-based social networking company. He joins Pinterest co-founder Paul Sciarra, who left the ecommerce startup to become an EIR at Andreessen Horowitz early last month…
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