News and Analysis
Street Fight Daily: Yelp Sells Eat24 to GrubHub, Brands Rankled by Amazon’s Third-Party Selling
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Selling Eat24 to GrubHub for $287.5M, and the Stock is Skyrocketing… Brands Bristle at Third-Party Selling on Amazon But Can’t Do Much to Stop It… Is Facebook’s Mobile Attribution Model Fair?…
Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue
After considerable agitation from news publishers, Facebook launched a Journalism Project earlier this year “to better support publishers’ needs.” A six-month update said the Journalism Project has met with 2,500 publishers around the world to get their stories (and, no doubt, grievances) first hand and offer help with an array of Facebook products.
Street Fight Daily: Advertisers Return to YouTube, Shopify Launches Square Rival
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Months Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again… Shopify Launches New Card Reader to Compete with Square… Facebook Changes the News Feed to Reward Fast-Loading Sites…
Latest Posts
Yext Scores $27 Million in New Funding
The round comes two months after the company spun-off its original pay-per-call business and co-founder Brent Metz into an independent division called Felix — a move which, at the time, Yext CEO Howard Lerman told Street Fight was in response to the massive growth of the company’s PowerListings product and pressure from the board “to throw all of our weight behind it.”
6 POS Systems With Loyalty Program Integration
With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses. Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits…
Street Fight Daily: Patch Numbers Up, TBD Loses Final Employee
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Patch Sets Records for Traffic and Revenue (FishbowlNY)…
TBD Loses Its Last Employee (Washington City Paper)…
PlaceIQ, Skyhook Using Location for Brand-Audience Targeting (ScreenWerk)…
Investment Newsletter Sees Data Loop Closing, M&A Levels up 186%
The June issue takes a look at content economics issues in hyperlocal on the heels of Tribune’s deal with Journatic; evaluates the rush to self-serve by giants like Google and Facebook; the point-of-sale heat; and unpacks the M&A and investment activity in the month of May. Read excerpts from the issue.
Can Local Save Mobile Ads?
Oversupply of ad inventory on mobile could lead to the kind of runaway commoditization of display ads that developed on desktop over the past decade. The result: tanking CPMs. So how do we avoid that in mobile?
What Hyperlocal Publishers Need to Know About Accepting Political Ads
As the fall elections approach, hyperlocal publishers must ensure they comply with federal regulations that govern political advertisements. Most political advertisements must include some form of a disclaimer explaining who paid for the ad and whether it was approved by a candidate…
Street Fight Daily: Foursquare’s Revamp, Loyalty Programs
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Looks to Shift From Gaming Novelty to Essential Tool (Adweek)…
Hyperlocal Journalism Fosters a Greater Sense of Community Among Readers (Guardian)…
Media Companies Poised for Deals Growth (NetNewsCheck)…
Local Businesses Plot Expansion Via Crowdfunding
Even before the passage of the JOBS Act in early April, SMBs across the country were increasingly turning toward crowdfunding websites such as Indiegogo to facilitate expansion. Now, with the law on the books and pressure on the SEC to finalize regulations around it in the next seven months, some foresee crowdfunding, not venture capital, grants or loans, as the next innovative way to stimulate local business and job creation…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem