Street Fight Daily: Foursquare’s Revamp, Loyalty Programs

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Foursquare Looks to Shift From Gaming Novelty to Essential Tool (Adweek)
Foursquare’s update essentially wants to move the product away from being a game-like novelty for many early users toward becoming an essential utility embraced by millions. “Now, being able to update the app to really make it something that helps you make the most of where you are, that’s a huge step for us,” said Alex Rainert, Foursquare’s head of product.

Hyperlocal Journalism Fosters a Greater Sense of Community Among Readers (Guardian)
Joseph Stashko: Hyperlocals are set up for a multitude of reasons – the death of a local newspaper or the desire to cover news at a more granular level than any regional newspaper can hope to are two of them. Because of their attention to detail and niche subject matter, hyperlocals have been practicing what is understood to be “open” journalism for years.

Media Companies Poised for Deals Growth (NetNewsCheck)
Media companies are currently taking less than 10% of the deals market. But, buoyed by strong relationships with merchants, well-built local sales forces and proven track records of delivering solid customers to local businesses, experts say that media companies hold a number of inherent advantages over pureplay deals sites.

Shoppers Showered With Perks as Small Businesses Turn to Loyalty Programs (New York Daily News)
Sick of all those frayed “Buy ten, get one free” loyalty cards that are stuffing up your wallet? Toss ’em in the trash. Tech startups are looking to take the hard work out of loyalty and rewards programs for small businesses, offering shoppers lots of freebies along the way.

The Check-in’s Death Has Been Greatly Exaggerated (Business Insider)
Pascal-Emmanuel Gobry: Foursquare recently unveiled the “New Foursquare”, the latest version of its product. You may have heard that it was a radical shift for the company, with a focus away from “check-ins”, and even heralding “the death of the check-in.” That’s not true.

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