News and Analysis
Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…
Openings and New Hires at Signpost, Vendasta, Spirited Media
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Rio SEO, CBS and RingPartner.
Raise Report: New Funding for Pro.com, Amplitude, CommonSense Robotics
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Jebbit, Parse.ly, CarDash, and Booster.
Latest Posts
6 Email Marketing Tools for Hyperlocal Publishers
By sending out email newsletters with links to the most important stories of the day, hyperlocal publishers can help their content go viral and build a loyal readership with low acquisition costs. Here are six email marketing platforms with built-in tools to help online publishers automate the process of creating and publishing daily email newsletters, as well as other important marketing materials…
Street Fight Daily: Amazon Maps, Groupon’s Lefkofsky Steps Back
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Amazon Buys 3D Mapping Startup UpNext (GigaOm)… Groupon Chairman Lefkofsky Steps Back From Company (WSJ)… Google+ Local Officially Replaces Places Apps in Mobile (Screenwerk)…
Journatic CEO Accepts Blame for Bogus Bylines
The popular National Public Radio show “This American Life” turned its eye on hyperlocal news service Journatic this weekend, revealing in its latest episode that the company’s local real estate site BlockShopper had slapped fake bylines onto some of the site’s lawsuit-prone stories. “This was a mistake,” Journatic CEO Brian Timpone told Street Fight yesterday. “We should never have run an alias byline and sent the article to our partners.”
Street Fight’s 5 Most Popular Stories From the First Half of 2012
The first six months of 2012 have brought a lot of interesting developments in the world of Street Fight — from the publication of our first research report, to our second major industry conference, to the launch of our monthly Hyperlocal Investment Report newsletter and our new job listings board. With the first half of the year in the bag, here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year…
Are QR Codes Here to Stay?
From a hyperlocal perspective, QR codes can be a powerful tool. It’s important to consider them as an engagement vehicle to drive traffic to your local destination, whatever that may be. Local store, local event, doctor’s office or coffee shop — they can be leveraged to increase footfall and ultimately revenue…
Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More
Street Fight’s job listings board, powered by StartUpHire, has added listings within the past few weeks. The board hosts multiple listings in operations, sales and tech, from companies such as Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., EveryScape, SCVNGR and Poggled. Below, we examine the newest hirers.
PODCAST: This Week in Location-Based Marketing — Google, Foursquare
In this week’s episode, hosts and Asif Khan wonder if Facebook is really launching a location-based ad platform. They also look at why Google is getting into fleet and resource management. Special guest Holger Luedorf, VP Business Development at Foursquare.
Street Fight Daily: Twitter’s Mobile Success, Foursquare Apps
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
… Twitter’s Mobile Ads Begin to Click (WSJ)… Foursquare now includes other apps inside its own, adding context to your location (The Next Web)… Tim Armstrong Reportedly Asked An Old Friend To Save Patch, And He Said No (SAI)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem