A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Twitter’s Mobile Ads Begin to Click (WSJ)
In the first four days of the campaign, P.F. Chang’s said roughly 1 million people clicked, recirculated or otherwise interacted with the Twitter ad. Of those people, roughly 70% did so from mobile devices rather than computers
Foursquare now includes other apps inside its own, adding context to your location (The Next Web)
Today, in a move that seems a lot like Spotify + Apps, Foursquare is bringing other services inside of its own app and functions abound. The new update is rolling out to iOS and Android today, with plans to include BlackBerry into the mix in the future.
Tim Armstrong Reportedly Asked An Old Friend To Save Patch, And He Said No (SAI)
A source close to the situation tells us that AOL CEO Tim Armstrong asked Luke Beatty, the Associated Content founder, to come to AOL and turn around Patch.
The New Google-Apple LoMo Duopoly (Screenwerk)
Greg Sterling: We may be quickly headed toward a situation in which Google dominates local search on Android devices and Apple + Yelp does on iOS. All these user experiences remain to be tested and more fully explored,but it appears we’re entering into a duopoly of sorts where Google and Apple become the gatekeepers for the distribution of local information on mobile devices.
When Hip Doesn’t Tip: Users Wonder Why a Good App Failed (ReadWriteWeb)
Forecast, an app that aimed to make it easier for people to use Facebook and Foursquare to connect in the real world, told users in an email late Monday night that it is shutting downThe sudden end comes after rave reviews in tech circles and in mainstream publications.