PODCAST: This Week in Location-Based Marketing — Google, Foursquare
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan wonder if Facebook is really launching a location-based ad platform. They also look at why Google is getting into fleet and resource management. Plus our usual bevy of deals, acquisitions and our resource of the week. Today’s special guest Holger Luedorf, VP business development at Foursquare.
Episode 83
Recorded: June 24, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Is Facebook set to launch a location based ad platform? (3:40)
2. LocoShake launches with a stellar founding team (10:00)
3. Google launches Google Coordinate but why? (13:45)
4. Waze launches crowd sourced gas station discount program (23:35)
5. Travelers Insurance targets golfers through Weather Channel app (26:42)
Featured Guest
Holger Luedorf, VP Business Development at Foursquare (30:00)
Funding / M&A News
1. YFind (Singapore) raises $1.5M (38:01)
2. Cvent buys conference mobile app company CrowdCompass (39:45)
3. Todacell closes $2M (43:11)
Resource of the Week
Mobile Search Set To Fuel Call Based Ads (47:20)
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