News and Analysis
Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…
Openings and New Hires at Signpost, Vendasta, Spirited Media
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Rio SEO, CBS and RingPartner.
Raise Report: New Funding for Pro.com, Amplitude, CommonSense Robotics
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Jebbit, Parse.ly, CarDash, and Booster.
Latest Posts
How Marketers Can Connect With Moms on a Hyperlocal Level
For brands, it would appear that mobile is the way to a busy mom’s heart: usage of mobile for product/brand recommendations nearly doubled in 2011 to 33 percent. With moms relying on smartphones more than ever before, brands may want to think about upping their mobile targeting ad campaigns to reach moms directly at the point of purchase through apps like RedRover.
PODCAST: This Week in Location-Based Marketing — Apple, Facebook, Yelp
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what the iOS maps and Yelp integration means for Apple; Facebook’s “Friends Near By” folly; Yammer winning the Microsoft lottery; and are smartphones helping in-store sales? Plus special guest Holger Leudorf of Foursquare talks about find vs. search…
Street Fight Daily: ‘Daily Deals’ Profit, Yelp Surges
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Report: Most Daily Deals Now Profitable for SMBs, but Not Restaurants (Screenwerk)… Yelp Rises on Speculation of Smaller iPad (Bloomberg)… Community-Powered Traffic Navigation App Waze Hits 20 Million Users, Doubles Up in 6 Months (The Next Web)…
For Troubled News Industry, Is It Enough to ‘Pivot’?
“Let’s just assume that the traditional newspaper organization is a loss and will not survive, and come up with other plans to produce local journalism,” said the AP’s Jonathan Stray. “I may or may not be right about the possibility of survival for the former news industry, but I think this point of view forces the right questions.”
Case Study: Massage Therapist Uses Scheduling to Propel Online Marketing
Massage therapist Lisa Bedoya knew there had to be a better way to schedule client appoints than via email or phone. Since turning to Full Slate late last year, Bedoya has noticed an increase in repeat clients. She attributes this boost in business to the ease with which clients can now make appointments online, as well as the email newsletters and special coupons she sends out…
Why Square Is Succeeding in the Hyperlocal Payments Space
Square’s biggest advantage is its founder, Jack Dorsey. Not because Dorsey’s a genius — he is that, too — but because he’s (understandably) a media darling. For a company that needs visibility, there’s nothing better than having a leader magazines want to profile…
Street Fight Daily: Groupon Retail, Journatic Fallout Continues
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Opens Concept Store in Singapore (CNet)… The Uncomfortable Truth Behind the Journatic Byline Scandal (GigaOm)… Rumor: Twitter To Acquire Sense Networks To Better Target Local Ads (TechCrunch)
6 Email Marketing Tools for Hyperlocal Publishers
By sending out email newsletters with links to the most important stories of the day, hyperlocal publishers can help their content go viral and build a loyal readership with low acquisition costs. Here are six email marketing platforms with built-in tools to help online publishers automate the process of creating and publishing daily email newsletters, as well as other important marketing materials…
Street Fight Daily: Amazon Maps, Groupon’s Lefkofsky Steps Back
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Amazon Buys 3D Mapping Startup UpNext (GigaOm)… Groupon Chairman Lefkofsky Steps Back From Company (WSJ)… Google+ Local Officially Replaces Places Apps in Mobile (Screenwerk)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem