PODCAST: This Week in Location-Based Marketing — Apple, Facebook, Yelp

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what the iOS maps and Yelp integration means for Apple; Facebook’s “Friends Near By” folly; Yammer winning the Microsoft lottery; and are smartphones helping in-store sales? All this plus our usual M&A and funding news + special guest Holger Leudorf of Foursquare talks about find vs. search.

Episode 84

Recorded: July 1, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Placecast launches the Placecast Wallet (3:10)
2. Groupon + Elevate Digital do outdoor kiosks in Chicago (10:15)
3. iOS Maps to integrate Yelp into results. What does this mean for everyone else? (14:00)
4. Facebook’s Friends Near By is on, no, wait, what? (20:20)
5. ScotiaBank + Astral do bus shelter NFC posters (27:38)

Featured Guest
Holger Luedorf, VP Business Development at Foursquare (32:10)

Funding / M&A News
1. Microsoft buys Yammer for $1.2B (37:50)
2. Mobile Posse gets $5M (42:48)
3. German company Payleven raises more than $10M Euros (45:20)

Resource of the Week
SmartPhones Helping, Not Hurting Retail (50:00)

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