News and Analysis
How Football Viewership Trends Impact Brand Advertisers
Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare.
Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space… Amazon Adds ‘Instant Pickup’ in U.S. Brick-and-Mortar Push… Aiming for Transformation via Acquisition, Non-Tech Companies Buy Tech Firms…
Why Location Measurement and Attribution Are Key to Brand Visibility
Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.
Latest Posts
Forecast: Digital to Comprise More Than 15% of Local Ad Rev by 2016
The strong growth of digital revenue for local media will continue in 2012, according to a report from BIA/Kelsey. The company’s U.S. Local Media Forecast (2011-2016): Full Edition predicts a 13.1% increase between 2011 and 2012. Revenues from mobile search will jump 77.2%, while online video revenues will increase by more than 50%…
Five 360-Degree Marketing Platforms for SMBs
One way that SMBs can cut down on the time they spend creating and managing their hyperlocal marketing campaigns is by signing up for a 360-degree platform that brings many of the most popular digital marketing tools under one roof. Here are five comprehensive platforms that small businesses can use to streamline their online marketing efforts…
Street Fight Daily: More Journatic Drama, New Hyperlocal Co-op
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Chicago Tribune Discovers Plagiarism, Suspends Work with Journatic (Poynter)… Banyan Project Planning Its First Community-owned News Co-op (Nieman Lab)… The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong (Both Sides of the Table)…
Journatic Takes Double Hit: Editor Quits and Tribune Suspends Service
Community news provider Journatic has been rocked by the back-to-back resignation of its new chief editor and the decision of the Chicago Tribune to indefinitely suspend the service as operator of its 90 TribLocal publications…
New Tool Helps Publishers Find National Stories to Localize
A new application unveiled by the Knight News Innovation Lab at Northwestern University promises hyperlocal publishers a new, efficient means of story generation. Currently available in beta, Local Angle offers publishers and editors the platform to search for locally relevant news across the national wire…
PODCAST: This Week in Location-Based Marketing — Poynt, Adcentricity
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Poynt’s filing for bankruptcy protection and Amazon’s UpNext buy; Nokia gets out of mobile payments while everyone else is getting into them; news from Google and IBM; and special guest, David Peres of Adcentricity…
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