News and Analysis
Kevel and Vantage Partner to Scale Retail Media
Kevel, the leading provider of API-based ad-serving technology, announced it had partnered with Vantage, the Orchestration Layer for Retail Media™, to streamline operations and empower retailers to create high-performing media networks. Kevel is known for its highly customizable ad-serving technology, which allows retailers to build and manage bespoke retail media networks powered by first-party data. […]
Retail Media Predictions from Drew Cashmore: Farewell to Complexity!
The only phrase you may have heard as much as “AI” this year is “retail media.” MULO (multi-location) brands and online advertisers are rapidly realizing that marketing to consumers in-store is a great way to capture share of wallet. In addition, brands are launching their own retail networks and generating revenue by making that space […]
Marketing Facts & Predictions for the Big Game
We still don’t know who will play in the Super Bowl on February 9th, but we already know some major advertisers taking the field. As usual, it’s an eclectic mix of CPG brands, tech companies, and service businesses, with a tiny team of MULO (multi-location) brands thrown in. And, even if brands don’t spend the […]
Commentary
8 Essentials for a Modern Store Locator Experience
Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is essential to support your customer seamlessly throughout their online experience.
Why You Should Add CTV Advertising to Your Local Channel Portfolio
As a marketer, it’s essential to advertise in the places where your customers spend their time. Increasingly, that place is CTV.
The Rise of UGC in Connected TV
User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of which watch CTV as opposed to linear TV.
Latest Posts
BOOM: Upcycled / Pre-Worn Clothes and the MULO Brands That Sell Them
Buying pre-worn clothes is nothing new. But it’s now in style for a variety of reasons. After all, places like Goodwill have been around since 1902 and have more than 4,000 locations. In the 1960s and 70s, hippies and their wannabe equivalents flocked to army-navy and other surplus stores to buy jackets, overalls, and other […]
Scibids Offering Promises Greater Media-Buying Transparency
Scibids, the global leader in artificial intelligence for digital marketing, announced a partnership with Tinuiti, the largest independent performance-marketing firm across streaming TV, Google, Meta, and Amazon. The objective of what’s being called Scibids AI Insights Solution is to provide a new level of transparency and control over planning, buying, and measurement of the digital […]
Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more
In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Yahoo!, Chatmeter, Blackberry, SEMify and more, anniversaries at Spokeo, PartnerStack and beyond and numerous opportunities at companies including TikTok, Snap and Seismic Tressie Lieberman is a Chief Marketing Executive with over 20 years of experience building the marketing engine behind […]
Case Study: QSR Achieves 20% Sales Increase with Location-Based Targeting
Tracking foot traffic with location-based ads in QSR restaurants is often the first step towards increasing sales and revenue, and maximizing operational efficiencies. According to a new case study from the adtech firm Simpli.fi and Commerce Signals, a company that connects advertisers and publishers with insights from financial institutions, a well-known quick-service restaurant chain with […]
Tinuiti Digital Ad Spending Report Signals Optimism for 2023’s Second Half
If Q2 ad spending in paid search, retail media, and across social media is any indication, the U.S. economy just might serve up a Merry Little Christmas, according to Andy Taylor, VP, of Research at Tinuiti. In disseminating the latest findings of Tinuiti’s recently released Q2 2023 Digital Ads Benchmark Report, Taylor said, “Signs are […]
BUST: Wild Wing Cafe Declares Bankruptcy
Looking at the website of this MULO (multi-location) brand, one would think it has all the makings of the queen of the coop. Wild Wing Cafe boasts locally-sourced ingredients, a loyalty program, live entertainment, and even free wings with a $5 purchase. It states they have “40 locations and growing.” But the franchise just joined a […]
New Partnership Promises Boost to Retail Media Networks
Just when we thought it was safe for the ad-tech industry to rest on its analytics and measuring prowess two decades into the 21st century, it turns out new levels of sophistication are being reached by retail media networks. Take the measurement of foot traffic into physical spaces such as retail, hospitality, and real estate. […]
Emodo Study – More Publishers Explore Incremental Revenue Streams
With third-party cookies on their way out, has audience attention surpassed identity as the top concern for publishers? According to a new report by Emodo, Ericsson’s mobile ad tech business, the answer is a resounding yes. Polling top decision-makers in publishing from across the U.S. and the U.K., Emodo’s research arm, Emodo Institute, found that […]
Holiday Cheer: 7 Predictions for MULO Retailers
Although we’re still sporting flip-flops and lounging on the beach, the winter holidays will soon be upon us. Multi-location (MULO) retailers have already bought their merchandise for their physical and digital shelves, and agencies have pitched and sold ad campaigns. So, we’re skipping back-to-school shopping, Halloween trends, and Thanksgiving meal specials and heading into the […]
In the Age of AI, 3 Must-Have Skills for Digital Marketers
Everything changed in November 2022. That’s when OpenAI’s ChatGPT launched to the public, and having a clear understanding of how to harness generative AI instantly became a requirement for digital marketers around the globe. In the eight months since generative AI went mainstream, the field of digital marketing has undergone a metamorphosis. Marketers today find […]
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