Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove.
1. Westfield partners with Geopon (3:40)
2. Motribe labelled “South Africa’s Instagram” – and have 2 million downloads in 2 weeks to show for it (8:20)
3. Macy’s takes Shopkick nationwide with the help of Mood Media (12:25)
4. NCR gets into the iPad point of sale game with Silver (18:30)
5. Skyhook’s new SDK saves battery life to help ease the always on app drain (26:10)