PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove.

Episode 87

Recorded: July 22, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Westfield partners with Geopon (3:40)
2. Motribe labelled “South Africa’s Instagram” – and have 2 million downloads in 2 weeks to show for it (8:20)
3. Macy’s takes Shopkick nationwide with the help of Mood Media (12:25)
4. NCR gets into the iPad point of sale game with Silver (18:30)
5. Skyhook’s new SDK saves battery life to help ease the always on app drain (26:10)

Our sponsor spotlight this week
Adcentricity: The challenges around digital out of home media planning and buying. (33:45)

Featured Guest
Joe Gillespie, CEO of Zoove (38:45)

Funding / M&A News
1. PayPal acquires Card.io (45:50)
2. Totsy gets $18.5M (48:40)
3. Recce launches with $4M (52:50)

Resource of the Week
Mobile Users Don’t Want to Share Data (57:58)

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