News and Analysis
LBMA Podcast: Simon Properties, Little Caesars, Cheetos
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Brandify + Yelp and more.
Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon… Why Data-Driven Retailers Are Learning to Love Direct Mail… Two Uber Investors Seek to Defend Kalanick in Legal Battle…
Facebook Has a New Mission That Just May Benefit Local Publishers
Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing.
Latest Posts
7 Mobile Ad Networks for Local Publishers
The biggest question for local publishers today isn’t whether they should run mobile advertising, but which networks they should use. Here are seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps…
With Moasis, Advertisers Can Bid on Mobile Users By Location
Moasis lays a grid over an area, and allows advertisers can pick pieces of the grid, based on location or more complex definitions like type of business, local events, or behavioral aspects. Then, the system assigns a winner. Says CEO Ryan Golden: “It’s like Google Adwords. But instead of bidding for keywords, you’re bidding for piece of land.”
Poll: 50.7% of Consumers Would Trade Location Privacy for Discounts
The survey, which was conducted on behalf of Street Fight by third-party opinions website Toluna, polled 1,000 anonymous U.S. consumers who own handheld devices. 61% of the survey respondents were women. Of the total respondents, those inclined to accommodate ambient location tracking included 61% of individuals aged 18-34…
Getting Location Analytics Up to Speed for the Mobile Ad Revolution
The inability to apply value to the key differentiator of mobile (location) is part of the reason why mobile CPMs are still at 20% of desktop CPMs. It’s critical that media buyers push mobile inventory sources to provide location analytics that enable them to make buying decisions based on the unique features associated with mobile…
JReporter Promises Local News Orgs Cheap Content, Revenues
JReporter, an application that works with the Android and iOS interfaces, allows a licensing media company to solicit content, whether it is text, video, audio or stills, from local citizens via geo-targeted messages. The user can then submit content to the news organization through the app, which integrates with the media company’s CMS…
LBS Marketing Spotlight: Golf Courses
Golfers’ cries for gadgets are making headway, and what’s more they offer a built-in opportunity for course owner/operators to make mobile and location-based services an integral part of their marketing mix. An LBS approach can help to increase loyalty, engage more golfers and appeal to their love of the game by connecting with them and the tools their already using…
PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove…
Street Fight Daily: Gilt City Rebounds, Trulia Files for IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Gilt Groupe Will Distribute Local Deals Through MasterCard (All Things D)… Real Estate Listings Firm Trulia Quietly Files for IPO-sources (Reuters)… The Newsonomics of Amazon vs. Main Street (Nieman Lab)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem