News and Analysis
Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Get Around Low Discoverability on Snapchat… This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product… Uber Offers a Thankless Job, and The Applications Roll In…
Street Fight Daily: Uber Grows Despite Scandals, Facebook Expands Messenger Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sees Financial Growth and Possible Waymo Settlement… Facebook Globally Tests Injecting Display Ads into Messenger Inboxes… Ikea’s Back-to-School Campaign Uses Influencers on Snapchat to Target Millenials…
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PODCAST: This Week in Location-Based Marketing — LevelUp, INRIX
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the new version of Foursquare’s app and a round of funding for LevelUp. Google brings street view to the knapsack. Denny’s is giving away a lifetime of Grand Slams. Plus our top funding stories, our resource of the week and special guest Jim Bak, Director of Communications at INRIX…
Street Fight Daily: AOL Fends Off Starboard, ICANN Domains, Seamless
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
AOL Doubles Down On Content After Surviving Activist Challenge (Forbes)…
Why Newspapers Were Doomed All Along (Harvard Business Review Blog)…
Groupon Is Winning or Losing, Depending on Who You Ask (NBC Chicago Blog)…
Apple Crashes the Hyperlocal Party
The maps product that Apple showed goes a long ways towards effectively replacing Google Maps. And its just the latest salvo in a developing campaign by both sides to capitalize on the hyperlocal market. Apple Maps, iTunes, Passport and the other developing applications on iOS are a clear path to entering the hyperlocal market in a very smooth, sophisticated and gradual way — the Apple Way…
Can Bloodied Patch Pull Off a Digital ‘Rocky’?
Patch could compete more effectively if adopted a community-faced news strategy. Instead of building a Ptolemaic news gathering universe in each community centered on one young, inexperienced, overwhelmed reporter-editor, it should set about recruiting regular reporter/contributors who know their communities inside and out…
Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yelp to Feature Reviews on Microsoft’s Bing Local Search Pages (Bloomberg Businessweek)…
IAB Launches Hub For Mobilizing Web Sites (MediaPost)…
Anyone Who Thinks Mobile Advertising Is Going to Be Huge Needs to See These Charts (Business Insider)…
Constant Contact Snaps Up SinglePlatform for $65 Million
Constant Contact announced this morning that it has snapped up Single Platform, a service that allows businesses to manage their online presence, for $65 million in cash. The New York-based startup’s solution, which began primarily as a way for restaurants to digitize and publish menus, will be integrated into Constant Contact’s local marketing suite…
The Five Fundamentals of Deals Success for Local Media Companies
Many local media companies have not structured their daily deals programs appropriately or put the necessary resources behind them. While there is no silver bullet to guaranteed deals success, we have used our experience working with more than 400 local media companies to develop a model that breaks down the five most important factors to creating a successful deals program…
Case Study: Salon Attracts Clients With Mobile Site, Loyalty Program
Anne Kelley wasn’t sure that daily deals were the direction she wanted Wet Salon and Studio to go when she began handling the Austin salon’s marketing efforts last year. Rather than work with the traditional deal companies, Kelley opted to focus her digital efforts on creating a mobile website and partnering with Belly to implement a rewards program that encourages loyalty rather than deal-seeking…
Street Fight Daily: Twitter Localizes Trends, 10M Placecast Users
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Twitter Launches Tailored Trends Based on Location, Who You Follow (TechCrunch)…
Waze And Others Contributing to Apple’s iOS 6 Maps’ Crowd Sourced Traffic Data (TechCrunch)…
Missing the Point on Paywalls (CJR)…
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