PODCAST: This Week in Location-Based Marketing — LevelUp, INRIX
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the new version of Foursquare’s app and a round of funding for LevelUp. Google brings street view to the knapsack. Denny’s is giving away a lifetime of Grand Slams. Plus our top funding stories, our resource of the week and special guest Jim Bak, Director of Communications at INRIX.
Episode 81
Recorded: June 10, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Launch of SweetIQ (4:36)
2. T.J. Maxx launches mobile campaign with People.com (9:20)
3. Google Maps goes backpacking with Streetview (12:53)
4. Denny’s launches 50 State Challenge App (17:25)
5. Foursquare 5.0 release (21:45)
Featured Guest
Jim Bak, Director of Communications Inrix (26:30)
Funding / M&A News
1. EventUp gets $1.8M (36:36)
2. HotelTonight adds $23M (38:28)
3. LevelUP raises $12M (40:02)
Resource of the Week
Banks Face Competition On Mobile Wallet (43:25)
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