News and Analysis
Street Fight Daily: Advertisers Return to YouTube, Shopify Launches Square Rival
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Months Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again… Shopify Launches New Card Reader to Compete with Square… Facebook Changes the News Feed to Reward Fast-Loading Sites…
How Red Wing Shoes Finds Its Stride in Brand Marketing
Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about their trusty, well-worn boots.
Latest Posts
PODCAST: This Week in Location-Based Marketing — Foursquare, Loc-Aid
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Coke’s campaign with Foursquare to save your parks; finally an app for chocolate lovers to get excited about; plus stories about VISA, Liveshare, Microsoft, our resource of the week and special guest Caroline Hodge CMO of Loc-Aid…
Street Fight Daily: Highlight Takes Two, Digital First Announces Curation Team
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Highlight 1.2 Solves Some of the App’s Problems, but Big Questions Remain (The Verge)… Digital First Announces Curation Team (10,000 Words)… Twitter Offers Location Targeted Advertisements (CNET)…
Billions in Local Ad Dollars Surge to Online — But Just a Trickle to News
We hear a lot about the surging growth of local online ad revenue, and, to be sure, the numbers are growing fast — to $16.4 billion in 2011 (up 18% annually) and $19.90 billion projected for 2012 (up 22.2%), according to Borrell Associated. But very little of that revenue is flowing to “pure-play” news hyperlocals…
Street Fight Daily: Ebay Sees Mobile Surge, Bing Adds Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay’s John Donahoe Seeing a “Staggering Surge” in Mobile Shopping (All Things D)… LocalResponse Teams Up With ShopLocal For In-Store Mobile Ads (TechCrunch)…
Foursquare Adds ‘Updates’ Function for Local Merchants
The location-based app has rolled out a new tool this afternoon called Local Updates, which allows businesses to publish content (for free) to nearby users who have checked-in in the past. The updates will appear within users’ friends tabs, as well as in businesses’ listings under the explore tab…
In Russia and Eastern Europe, Daily Deals Market Shrinks As Well
A few weeks ago, I spent some time in the Ukraine, watching a lot of soccer and wandering around Kiev. While there aren’t a lot of hyperlocal publications in Eastern Europe, there is a strong daily deals market, and it is dealing with some of the same issues that the American market is — consolidation, possible contraction — and some different ones as well, particularly potential legal issues…
Independent Agencies Are Getting Boxed Out of Adtech