PODCAST: This Week in Location-Based Marketing — Foursquare, Loc-Aid

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Coke’s campaign with Foursquare to save your parks; finally an app for chocolate lovers to get excited about; plus stories about VISA, Liveshare, Microsoft, our resource of the week and special guest Caroline Hodge CMO of Loc-Aid.

Episode 86

Recorded: July 13, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. LiveShare texting platform launch (2:22)
2. Visa Europe partners with Telefonica Digital (5:35)
3. Coke goes deep with Foursquare to fund your…parks? (9:43)
4. Holition + Georg Jensen adding augmented reality to jewelry making (14:23)
5. Choco-locate makes chocolate lovers rejoice (17:37)

Our sponsor spotlight this week
Adcentricity: The challenges around digital out of home media planning and buying. (22:30)

Featured Guest
Caroline Hodge, Chief Marketing Officer Locaid (24:48)

Funding / M&A News
1. AdRoll brings in $15M (33:44)
2. Microsoft buys Perceptive Pixel (35:52)
3. PocketChange closes $5M from Google Ventures (39:16)

Resource of the Week
 Retailers Want To Go Local With Technology (43:30)

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