Street Fight Daily: Ebay Sees Mobile Surge, Bing Adds Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
In what is becoming a routine move, the company said today during its second-quarter earnings release that it is now expecting eBay and PayPal mobile to each transact $10 billion in volume this year.“The line is blurring between online and offline, and that behavior is happening because of the investments we have made in mobile,” said eBay’s CEO John Donahoe.
LocalResponse Teams Up With ShopLocal For In-Store Mobile Ads (TechCrunch)
LocalResponse is partnering with ShopLocal, a company whose SmartCircular product helps retailers (including Target, Best Buy, and Home Depot) bring their print catalogs and advertising circulars online. Specifically, LocalResponse says it will be now be able to combine its data with SmartCircular’s to deliver relevant ads to consumers when they’re actually in the store.
Skyhook Offers Devs Battery-friendly Persistent Location (GigaOm)
Location data provider Skyhook said it now has an update to its mobile SDK for Android that will provide persistent background location tracking with no or negligible impact on battery life. Skyhook’s new Always-On feature, one part of its latest 4.6 version, allows developers to grab location data as frequently as every 30 seconds with accuracy down to 10-20 meters.
Bing Integrates Foursquare Data into Its Search Results to Boost Personal Recommendations (The Next Web)
Today Microsoft announced that it has integrated Foursquare data into the third column of Bing’s redesign. Now, users whose friends have visited the venue or location that they are searching for, and shared that they went publicly, will have that data available to help them make a decision.
Media Outsourcing and Journatic: Hate the Player, Not the Game (GigaOm)
Matthew Ingram: The idea of aggregating data around local communities isn’t unique to Journatic — a Knight Foundation-funded startup called EveryBlock, founded by pioneering data journalist and former Washington Post staffer Adrian Holovaty, started doing exactly that five years ago and was eventually acquired by MSNBC. While critics complain about Journatic’s impact on hyper-local journalism, much of what the service was doing involved police blotters, real-estate sale reports, community award presentations and other kinds of information that are seen by many (including journalists) as a commodity.
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