News and Analysis
Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Wants to Help Brands Tailor Their TV Ads for Mobile (AdWeek) After quietly piloting a video program with brands called PockeTVC (short for pocket television commercials) for more than a year that takes existing TV assets and fits them for mobile, Facebook […]
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Street Fight Daily: Foursquare Monetization, Square Valuation
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Rolls Out Its First Big Money-Making Feature: ‘Promoted Updates’ (TechCrunch)… Square Expects New Financing and a Loftier Value (NYT)… Craigslist Sues Apartment Search Site PadMapper Over Listings (GigaOm)…
Street Fight Announces Second Annual Two-Day Summit in New York
The brightest minds in hyperlocal will gather again in New York for Street Fight Summit 2012, Street Fight’s flagship event, on October 30th and 31st at 82Mercer in SoHo. The topic: The Next Generation in Hyperlocal. Over the course of two days, speakers from startups, media and technology will discuss key ideas and issues driving the ideas and strategies that will create lasting business models in hyperlocal.
6 Location-Based Marketing Strategies for Small Business Owners
Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…
New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs
Mobile advertising company Pontiflex has launched a new Social FollowUp tool aimed at helping small businesses engage with new leads generated through its AdLeads platform. Social FollowUp pings newly acquired consumers with an auto-generated email that pulls recent content from a business’ existing social media accounts…
Street Fight Daily: NextDoor Raises $18.6M, YP Freshens Site
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… NextDoor, the Social Network for Neighborhoods, Raises $18.6M (GigaOm)… YP.com Freshens Up Homepage, Creates Higher Expectations for the Inside (Screenwerk)… Reinventing the Billboard (Inc.)…
Does the ‘Arms Race’ Over Mapping Tech Benefit the Local Consumer?
As the consumer’s relationship with local information has shifted from search to discovery, so has their relationship with maps. The question for Google and Apple is whether 3D mapping is an innovation built to sustain, or disrupt, the search-based local web that Google envisioned when it launched Maps in 2005…
Street Fight Daily: TaskRabbit Scores $13M, Tribune Keeps Journatic
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… TaskRabbit Takes Another $13M, With Founders Fund Leading the Round (All Things D)… Media Companies have Trouble Finding the Sweet Spot in Hyperlocal Journalism (Chicago Tribune)… The Hard Truths of Hyperlocal Journalism Reveal Themselves in Journatic Trouble (Poynter)…
How Mobile Is Transforming Local Marketing
By using mobile-location data and predictive analytics, advertisers can reach users with deals based upon where they work, live and socialize. If a relevant ad is delivered and the transaction can be completed in one-or-two clicks, mobile advertising will provide what local merchants are willing to pay for – real sales results…
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