News and Analysis
At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase
Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.
Street Fight Daily: Duopoly’s Strength Exceeds Expectations, Pubs Struggle with Apple News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Facebook Tighten Grip on US Digital Ad Market… Publishers Continue to Encounter Problems with Apple New… Alphabet’s Waymo Wants Uber to Pay $2.6 Billion for Single Stolen Trade Secret…
How Showroom Concept Stores Are Changing the Retail Industry
A number of major retailers and startups have been pioneering a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. Here are six examples of retailers that have been able to navigate this merchandise-free (or light) approach to local retail.
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Mobile Publisher Forum: Making Big Money in Mobile!
Publishers are making big money in mobile – not a ways down the road, right now! So we’re bringing together mobile ops experts, developers, technologists, strategists and CROs to tell you how they do it. Join the AdMonsters community of digital strategists for a 3-day conference specifically created for digital publishers and mobile content creators or app developers.
Street Fight Daily: Locu Launches Dashboard, eBay Pushes Into Services
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Locu’s Menu Dashboard Is a Rare Win for Developers and Merchants (PandoDaily)… EBay Is Now Selling Live Services, Launches Secretguru As A Beta Pilot In The UK (TechCrucnh)… Toyota Unveils Super-Compact Car With Location-Based Ads (PMashable)…
Foursquare ‘Opens for Business’ as Questions Loom
Capping off a summer-long push to lay the groundwork for Foursquare’s financial future, CEO Dennis Crowley pitched the service to brand marketers at an Advertising Week event on Monday. It’s a fitting conclusion to what has been a critical period of maturation and redefinition for the company, as it looks to transition from startup heartthrob to standalone business…
The 3 Biggest Misconceptions About Mobile Location Targeting
Since the dawn of mobile, advertisers have salivated at the idea of targeting users based on their current location — but despite the clear promise of the medium, many have struggled to capitalize on it. A number of misconceptions threaten to confine the industry to the progress made in these early years of mobile, so in an effort to continue our momentum – it’s time a few these myths were officially debunked…
Street Fight Daily: Seattle PD Tap Hyperlocal Tweets, Armstrong Talks Patch
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Hey, @SeattlePD: What’s the Latest? (New York Times)… AOL’s Tim Armstrong Talks Ads, Patch, and HuffPost Live (AdWeek)… The Future of Mobile News (Project for Excellence in Journalism)…
5 Analytics Platforms For Better Hyperlocal Ad Targeting
Location analytics platforms can be just as useful for developers and publishers as they are for major brands and agencies. In fact, these platforms can be a useful tool for just about anyone who’s looking to gather more inside data about their audience or the audiences they’re trying to reach through mobile ads. Here are five location analytics platforms that brands, marketers, and developers can use to learn more about their target consumers…
Amplify LA Co-Founder: Monetizing Local Is Challenging
Although the startup accelerator doesn’t deal exclusively with media and entertainment properties, the group’s executive director Jeff Solomon (who previously co-foundeed Leads360, a VC backed SaaS company) has plenty of opinions about how the hyperlocal space is evolving. Solomon caught up with Street Fight recently with some thoughts about location-based companies, monetization, and LA’s up-and-coming “Silicon Beach.”
Why Wall Street Should Be Paying Attention to Hyperlocal Analytics
The correlation between directional trends and sales trends appears to be quite strong. That’s great for marketers — but could be pure gold for Wall Street or for just about anyone trying to analyze how a company is doing on a month-by-month or week-by-week basis. In the future, hyperlocal could become not just a way to understand customers but a way to invest smarter and way to level the information playing field…
Poll: For Mobile Payments, Adoption Low But Future Promising
PollA new Street Fight poll of 513 U.S. consumers says close to 77% of respondents do not rely on their mobile phones to pay for goods and services. But our results also illustrate a strong rate of adoption for the key 18-34 demographic that may indicate future growth as the group ages and others move into the demographic…
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