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Street Fight Daily: Starbucks Meet Square, Craigslist Holes Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Starbucks and Square to Team Up (NYT)… Craigslist Cuts Off Its Search Engine to Spite Its Face (GigaOm)… Why Apple Should Buy Foursquare (TechCrunch)…
Hyperlocal Investment Report Debuts Stock Index, Sees Dip in Valuations
Hyperlocal stock performance was largely on an upward trend July, according to the Hyperlocal Stock Index which debuts in the latest issue of Street Fight’s monthly investment newsletter. The greatest gains were made by DexOne, ReachLocal and AOL, while Groupon and Facebook suffered staggering losses, and Angie’s List failed to reverse its downward trend.
The Long Tail of Local Search
Far from invisible tools that merely get you to the store or service you want, local search products actually tell a story about the needs local search companies think they are trying to fulfill, demonstrating in some cases a stark contrast between the actual habits of the local consumer and the assumptions of local apps and websites…
Why Leveraging Location Is the Key to Success in Mobile Advertising
Both smartphone and tablet users are searching for locally relevant content at an increasing rate, so much so that mobile user experience as a whole has been affected by the need for location-based information. Mobile networks have seen a massive increase in local search traffic this year, affecting mobile advertising in a big way. Yet the vast majority of mobile advertising doesn’t grasp what it means to be truly local.
Street Fight Daily: Yahoo Exec to Foursquare, Facebook ‘Likes’ Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Snags a Yahoo Exec to Serve as VP of Sales (Venture Beat)… Facebook Prompts Users to Like Pages They Check-in to; Could It Foreshadow a New Location-based Ad Type? (Inside Facebook)… Nielsen On U.S. Mobile Shopping: eBay’s App Attracts The Most Users, Shopkick Keeps Them Around Longer (TechCrunch)…
Mobile Local Monetization Is Starting to Happen — For Real This Time
Facebook’s mobile Sponsored Story is already showing boosted performance over display ads. For many others, the mobile-first principle will come from location targeting, as its congruence with the use case similarly boosts performance and thus ad rates. For that and other reasons, I’ve forecast location-based ads to lead mobile ad revenues by 2016…
5 Mobile Tools SMBs Can Use to Collect Guest Feedback
The customer feedback cards that restaurants once placed on tabletops are are being replaced with digital platforms designed to solicit feedback from guests and find resolutions to problems — before they result in negative online reviews. Here are five tools that merchants can use to collect feedback from guests on their mobile devices…
Identifying the Most Important ROI Metrics in the Redemption Loop
If daily deals and offers are to establish long-term relationships with merchants and marketers, they can deliver the best ROI by identifying those metrics that will deliver not just immediate results, but more importantly, lasting customer relationships. The first step is to weed out the metrics that include “serial bargain hunters.”
Location-Aware Games Are Engaging Consumers — And Marketers
One retail brand already taking advantage of Rovio’s real-world location-based gaming feature Magic Places is Barnes and Noble. Last summer the company announced that you could take your Nook Color into a physical Barnes & Noble store and use the Mighty Eagle for free to clear levels in Angry Birds. This kind of partnership can become a great method for retailers to drive additional foot traffic and sales…
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Streets Ahead: Google Chat, and Instagram Reels