News and Analysis
Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…
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Street Fight Daily: Gilt City Rebounds, Trulia Files for IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Gilt Groupe Will Distribute Local Deals Through MasterCard (All Things D)… Real Estate Listings Firm Trulia Quietly Files for IPO-sources (Reuters)… The Newsonomics of Amazon vs. Main Street (Nieman Lab)…
With Offbeat Features, Hyperlocals Can Spark Better Engagement
Maybe hyperlocal news sites should take a look at the old Life magazine formula, and see how they could adapt it to their news mix. I’m not saying that local sites should start running pinups. But a steady diet of stories about school budget hearings and local festivals aren’t enough. Why not spice up the homepage with more local feature content — especially stories that have strong visuals…
A Site to Suss Out What a Local Neighborhood Is Actually Like
CEO Ann Montgomery created Nabewise to be an online repository for specific information about neighborhoods in cities around the country — uncovering the type of stuff a local would know, but which someone visiting for the day (perhaps to see if they wanted to move there) would never uncover…
Street Fight Daily: Urbanspoon Launches ‘Guides,’ Groupon Defends
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Urbanspoon Launches Dining Recommendations from Both Users and Celebrity Chefs (Pando Daily)… Groupon Fires Back at Shuttered Waffle Business (ABC News)… Post Paywall, Greenville’s Media Scene Shifts (NetNewsCheck)…
With Patch Revenue Up 100% in Q2, Armstrong Hints at ‘Second Phase’
The hyperlocal network’s traffic is growing at “double-digit rates,” according to AOL’s second quarter earnings report. Patch is also gearing up for what AOL CEO Tim Armstrong calls, “phase two” of its product roadmap, which will focus on adding the ability for “high-level community involvement in a very precise way on the Patch platform.”
Uber’s Ice Cream Stunt and the Future of Get-It-Now Local Commerce
With instant delivery, the local advertising market comes alive all of a sudden. Because now huge chunks of commerce where Amazon has stomped out mom-and-pops now becomes viable again because, at least for now — Amazon can’t get it to you same day, if you ab-fab-gotta-have-it-now-now-now. This trickles down into new reasons for mom-and-pops to, you guessed it, advertise online…
Street Fight Daily: Foursquare Monetization, Square Valuation
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Rolls Out Its First Big Money-Making Feature: ‘Promoted Updates’ (TechCrunch)… Square Expects New Financing and a Loftier Value (NYT)… Craigslist Sues Apartment Search Site PadMapper Over Listings (GigaOm)…
Street Fight Announces Second Annual Two-Day Summit in New York
The brightest minds in hyperlocal will gather again in New York for Street Fight Summit 2012, Street Fight’s flagship event, on October 30th and 31st at 82Mercer in SoHo. The topic: The Next Generation in Hyperlocal. Over the course of two days, speakers from startups, media and technology will discuss key ideas and issues driving the ideas and strategies that will create lasting business models in hyperlocal.
6 Location-Based Marketing Strategies for Small Business Owners
Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…
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