Street Fight Daily: Duopoly’s Strength Exceeds Expectations, Pubs Struggle with Apple News

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google and Facebook Tighten Grip on US Digital Ad Market (eMarketer)
The digital ad ecosystem’s so-called duopoly is now expected to rake in a combined 63.1% of US digital ad investment in 2017, up from eMarketer’s previous prediction that the duo’s total would reach 60.4% in 2017. NYT: Facebook makes changes to ad targeting practices after anti-Semitic incident.

Facebook on Local News Partnerships: ‘We’re Just Getting Started’ (Street Fight)
Tom Grubisich: The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.

Publishers Continue to Encounter Problems with Apple News (Digiday)
In January, after all but giving up on selling ads itself, Apple started having NBCUniversal sell ads in Apple News, Apple’s news aggregation app. Nine months later, the deal has borne little fruit, according to publishers and sources close to them.

At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase (Street Fight)
Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

Alphabet’s Waymo Wants Uber to Pay $2.6 Billion for Single Stolen Trade Secret (Recode)
During a hearing, an Uber attorney said that Alphabet is seeking $2.6 billion in damages for just one of the nine trade secrets the company is claiming a former Uber executive stole.

Tencent Enters US Market with Ad Solutions and Access to Vast Amount of Data (AdExchanger)
Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of advertising tools on Thursday to help US brands reach that spendthrift audience both in China and abroad.

Amazon Puts Whole Foods on Fast Track to Conventional Supermarket (WSJ)
Whole Foods will change the way companies can sell and market their products in stores beginning next year, one of the biggest moves yet in its continuing push to operate more like a traditional market.

The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital (AdWeek)
The Trade Desk’s Connected TV is plugged into the company’s larger data management platform (DMP), and it takes aim at the 22 million cord cutters in the U.S. that eMarketer predicts will exist by the end of this year.

Albertsons Snaps Up Meal Kit Startup Plated for $200 Million (TechCrunch)
In a first for national grocery chains, Albertsons is buying the healthy meal kit delivery startup Plated for between $175 million and $200 million, though the final price could end up double that amount as the supermarket chain has agreed to “earnout” payments based on how Plated grows.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]