News and Analysis
Tech and Brand Partnerships Point to a New Future of Mobile Shopping
In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.
Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger… Adobe Wants to Make Every Online Retailer More Analytical… Publishers Want More Data, Monetization Options from Facebook, Google, and Apple…
Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…
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Place Off: A Week in the Life of the Mobile Local Revolution
A couple columns back, I covered the collision of big data, mobile and local (please refrain from acronyms… “BiDaLoMo”!). That covered some location analytics players like JiWire and Sense Networks. But since then, the action has picked up. In the last week alone, I’ve had in-depth conversations with others defining this space including Placed, PlaceIQ, and Telenav…
Getting ‘Real-Time’ Into Hyperlocal Advertising
We’ve seen a demand to not only bring local advertisers back into the mix on mobile and online advertising, but a need to provide more relevant and more timely information within those ads. This is because consumers crave “new” at a pace never possible before now – and this desire shows in the response rates measured in multiples of a standard static banner ad…
Sense CEO: SMBs Must Reach Consumers at Decision-Making Points
“The mobile experience is a very personal interaction with the consumer.” says Sense Networks CEO David Petersen. “It’s one that you can interact with consumers and lots of times, when they’re on the go. I think it’s less formal than online. I think it’s a great medium for connecting with consumers and I think today it’s also exceptionally cheap.”
SFD: DNAinfo.com Heads to Chicago, Slow Adoption of Mobile Payments
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Hyperlocal News Site DNAinfo.com Readies November Launch in Chicago (Crain’s Chicago Business)…
Mobile Payments: A Solution in Search of a Problem? (CNET)…
Google’s Woes Show Mobile Isn’t Just a Facebook Problem (Wired)…
True Innovation in Local News Organizations Still Lacking
News sites need to innovate around their core competencies by spending time understanding their customers (advertisers and consumers) and what problems they can solve for them. The solutions should be a good fit for the organization and should be something that they are uniquely positioned in the marketplace to provide…
Broadcastr’s Lindenbaum on ‘Putting the Web Back Into the World’
“The expectation for discovery of content is one that continues to rise,” says the company’s co-founder. “At a certain point people are expecting content that is perfect for them to just already be there for them. So, the more factors we can take into consideration in order to deliver on those expectations, the better we’re going to be. Location is one of those things”
Openings & New Hires at Constant Contact, Facebook, Groupon & More
Ever more personnel changes at Groupon, a new hire at Constant Contact, plus shifts across the industry in business development, sales and product management. On the move this week: Dalip Tyagi, Shagun Vatsa, Joshua Scherman, Sean Smyth, and more. Openings at Yext, Yahoo, Ebay, LinkedIn, Manta and more…
PODCAST: This Week in Location-Based Marketing — Ebay, Ozmott
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Asif’s experience at the “Your Business Is Now” conference in Hamilton; Disney re-imagines the simple cake with augmented reality; Ebay gets all grown up and smart; and Joe Walker, Founder of Ozmott chats with Asif…
Street Fight Daily: Patch To Profit in 2014, Google Expands Promotions
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… 
AOL’s Patch ‘in Line to Make a Profit’ (The Guardian)… Google Launches Promotions On Google Shopping, Enables Distribution To Google Offers & Maps On Android, Too (TechCrunch)… The Future Of Location-Based Marketing Isn’t Foursquare (Marketing Land)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem