Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Is Adding More Advertising Objectives for Brands Using Messenger (AdWeek)
Facebook is rolling out specific advertising objectives for brands using Messenger, offering ways to target users based on goals like increasing brand awareness, lead generation and store visits.

Brad Feld: Startup Founders Should Focus on Defining ‘Cultural Norms’ (Street Fight)
The Foundry Group and TechStars co-founder has seen his share of startups. He is co-author of the book “Startup Opportunities: Know When to Quit Your Day Job,” which had its second edition released last month. Street Fight caught up with Feld recently to talk about some of the trickier issues in starting a company.

Adobe Wants to Make Every Online Retailer More Analytical (TechCrunch)
Adobe recently reported record revenue, but CEO Shantanu Narayen said he was a bit disappointed with the Experience Cloud results. Today, the company is announcing an update to the analytics product aimed at the lucrative retail/e-commerce market. 

Tech and Brand Partnerships Point to a New Future of Mobile Shopping (Street Fight)
In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.

Publishers Want More Data, Monetization Options from Facebook, Google, and Apple (Digiday)
Facebook Instant Articles, Google AMP, and Apple News offer alluring reach, but publishers said they want the platforms to provide more data, better subscription options, and greater flexibility in how articles and ads can be designed within the platforms.

Younger Consumers Stick with Voice Commands on Smartphones (MediaPost)
The growth of smart speakers may end up being hampered by smartphone habits. While sales of devices such as Amazon’s Alexa and Google Smart Home continue to grow, many younger consumers prefer to use voice with their phones.

Walmart Is Using Facebook’s Workplace for Office Efficiency (Recode)
America’s largest employer is now working with America’s largest social network. Walmart has signed on as a new customer for Workplace, the enterprise version of Facebook’s social network specifically for interoffice communication.

NBCU Will Sell Ads for Television Via Self-Serve Software (Business Insider)
The media giant will soon start selling ads that will appear in nearly all of its top national shows using the same kind of automated software that advertisers use to buy ads on Facebook, Instagram, and Snapchat.

Ford and Lyft Sign Driverless Car Agreement (WSJ)
Ford and Lyft said Wednesday they would develop self-driving vehicles for the ride-hailing service, adding to a growing number of alliances between auto makers and tech companies jockeying for control of the road.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]