Street Fight Daily: Yahoo Cools On Local, Google To Update Wallet

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Mayer: Yahoo Not Planning To Invest In Local Search Right Now (Search Engine Land)
Search is a “core priority” at Yahoo, but the company isn’t planning any significant investments in local search in the near future. That’s some of what new CEO Marissa Mayer revealed yesterday in her first earnings call since she joined the company this summer.

A New Version Of Google Wallet Is ‘Coming Soon’ (Business Insider)
Google has quietly updated the website for Google Wallet, its mobile-payments service, to advertise “the next version of Google Wallet, coming soon. Google is likely getting away from its earlier dependence on special hardware on Android phones and is looking to broaden Wallet’s acceptance among consumers and merchants.

Redbeacon Home Services Marketplace Launches Android App, Refocuses On Mobile (TechCrunch)
With a new Android app, Redbeacon plans on streamlining the process for mobile. The company, which was acquired by Home Deputy, added Home Depot integration to its iPhone app in July and has seen 350 percent growth in job requests, and 450 percent growth in the number of pros on the network.

McDonald’s China Partners With Angry Birds For Special Edition Gameplay (AdWeek)
McDonald’s in China has teamed up with Rovio for an Angry Birds-themed location-based game which gives customers of the fast food chain special games while they’re in the restaurants. TBWA/Shanghai and TBWA/Gameplay developed the campaign, which gives special hidden game modes and free Power-Ups to McDonald’s customers who are playing Angry Birds on their iOS devices

Carrier Mobile Payment Play Isis Goes Live in Austin and Salt Lake City (GigaOm)
After missing its planned summer launch, mobile payment joint venture Isis is now finally live in its first two test cities of Austin and Salt Lake City. Users can try out Isis on nine handsets from Verizon, AT&T and T-Mobile.

Are Small Businesses Abandoning AdWords? A Reality Check (Search Engine Land)
Are US small businesses abandoning Google AdWords in droves because of rising CPC prices? The reality of what’s going on in the market (especially among SMBs) is more complex than the recent New York Times article suggests.

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