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Case Study: Pizza Chain Finds New Ways to Build Email Database
As the director of marketing at Stone Hearth Pizza in Boston, Alex Chamberlain is always on the lookout for ways to grow her email database. She’s found that the best way to acquire new email addresses is by requiring customers to input their contact information when redeeming limited-time deals and promotions…
Postmates CEO: Online and Offline Commerce Will ‘Melt Into One’
“We give our consumers what can be seen as a remote control that allows them to browse the inventory of a city, buy an item, and have that item delivered in under an hour,” says CEO Bastian Lehmann. “Whatever Fedex does on the global level, we want to be able to do that on a micro-urban level.”
Street Fight Poll: Word-of-Mouth Is Primary Driver of Local Business
A new Street Fight poll finds that even with a slew of new locally targeted marketing platforms at local merchants’ disposal, word-of-mouth is still a primary driver of local consumer behavior. The poll of 500 U.S. consumers found that 43% of consumers are most likely to shop or dine at a local business after a recommendation from a friend or colleague…
PODCAST: This Week in Location-Based Marketing — Placecast, Expion
In this week’s episode, hosts Rob Woodbridge and Asif Khan reflect on the first 100 shows. Innovation finally strikes with ByteLight; the Green Giant makes his augmented reality debut; stories from Placecast, Klash and Facedeals; and a ton of acquisitions, our resource of the week from Shopify, and special guest Erica McClenney of Expion…
Village Soup Today: The Pot Is Full and Bubbling Again
Counting all his revenue streams — online and print subscriptions, paid business and nonprofit briefs, display ads and licensing for publishing software — Reade Brower says he has achieved, in a few months’ time, the sustainability that eluded former Village Soup owner Richard Anderson in 14 years. “Everything is very steady,” Brower said. “The money is good.”
Hyperlocal Retail Directories Go After ‘Shop Local’ Consumers
Two key reasons why consumers shop local is immediacy of purchase and physical confirmation of product, (i.e. making sure a shoe fits). Fab and Etsy can’t ship their products to you for delivery this afternoon — and it’s tedious for a consumer to filter product offerings based on retail location. That leaves room for hyperlocal retail directories like GatherLA.com , which curates designers in Los Angeles for discovery by local consumers…
Angie’s List Revenue Up 75%; Partners With Square to Integrate Payments
Angie’s List narrowly beat market expectations announcing stronger than expected earnings in Q3, bringing in $42 million in revenue on a $18.5 million loss. That’s a 75% jump in revenue year-over-year. While losses ticked up 6%, the reviews firm showed strong growth among its service provider segment with revenues nearly doubling on a quarter-over-quarter basis…
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