Street Fight Daily: Google Tests Same-Day Delivery, Facebook’s Local Hole

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Google Is Testing Same-Day Delivery for Shoppers (New York Times)
Google is now in the same-day delivery business. In San Francisco, some people affiliated with Google can buy a product, using their phones or computers, and have it delivered to their homes in a matter of hours.

The Big Market Facebook is Missing Out On (GigaOm)
In going global, Facebook forgot to think about local. Entrepreneur Brian McConnell says the behemoth—or a competitor—could quickly and easily make a hyper-local service to benefit both users and local advertisers too.

Now Amazon Can Easily Win The $100 Billion Local Commerce Market And The $150 Billion Smartphone Market (Forbes)
The silver lining of Living Social’s massive losses announced last week is that the deals company is now cheap to buy for Amazon. Even if LivingSocial’s business is foundering (LivingSocial says it’s still growing), it still has very valuable assets ; namely a huge opt-in email list, a big salesforce and relationships with zillions of merchants.

Local News Super Roll-Up: UK Publishing Rivals May Face Future Together (Paid Content)
From the death spiral of ad downturn, digital audience migration and a thousand cuts, one man emerges to try some long-expected consolidation in the local news market. But can the proposed Local World company get going?

Data-Gathering via Apps Presents a Gray Legal Area (New York Times)
When Jason Hong, an associate professor at the Human-Computer Interaction Institute at Carnegie Mellon University, surveyed 40 users of the popular Angry Birds game, all but two were unaware that the game was storing their locations so that they could later be the targets of ads. The shift to mobile has brought consumers into a gray legal area, where existing privacy protections have failed to keep up with technology.

DudaMobile: Now With Mobile Search Ads (Screenwerk)
Leading SMB mobile website provider DudaMobile has added advertising to its services. Many of DudaMobile’s basic services are free; so this represents a new revenue stream for the company.