Street Fight Daily: Facebook Guides Retailers on Mobile, US Ad Firms Prepare for Data Regulation

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

A New Facebook Feature Will Help Print Catalogs Translate to Mobile (AdWeek)
Facebook said its new lifestyle templates for Collection ads are aimed at helping print catalog marketers with “bringing the richness of their catalog creative to mobile,” and it described the new features as follows. Business Insider: This chart shows how effective Facebook’s mobile app strategy has been.

Taking the Pulse of the Location Data Ecosystem (Street Fight)
David Card: Companies selling location and proximity data and services themselves concede that it’s a pretty small market, but that location data is an increasingly critical signal for a variety of marketing, operations, and product features well beyond mobile advertising.

GDPR Is Coming, and Many U.S. Ad Tech Firms Are Not Ready (Digiday)
In the lead-up to Dmexco in Cologne, Germany, which brings together the world’s ad tech decision-makers, the elephant in the room is the implementation of European Union rules on data protection that will become enforceable in less than a year.

Where Will VR Fit Into Local Advertising? (Street Fight)
Michael Boland: How will advertising play out in (admittedly nascent) VR, especially in local? We’ll likely see the same early and ongoing misfires, such as banner ads. Or, as in video experiences, we’ll likely see a fair share of legacy formats — like pre-roll ads — ham-handedly shoehorned into VR.

Yelp Claims Google Broke Promise Made to Regulators (WSJ)
Online-reviews firm Yelp Inc. alleged that Google is breaking a promise it made as part of a 2012 regulatory settlement to not scrape content from certain third-party sites including Yelp, escalating its years-long battle against the search giant.

Retailers Must Go Mobile (MediaPost)
Jack Loechner: The dawn of mobile-first reality is upon us, but is your brand prepared for the new world, says a new report from Emarsys.  If you’re an e-commerce business, this might be the most important question you must answer in the next five years.

SoftBank and Uber’s Deal Talks Have Advanced Under Uber’s New CEO (Recode)
The attempt by SoftBank to acquire a massive ownership position in Uber has entered a new stage — the ride-hailing company is soon to formally offer some of its shares to investors in exchange for billions of dollars from SoftBank.

Google Appeals €2.4 Billion Antitrust Fine (Verge)
Google’s response with just a few weeks to spare is an expected one, and the Luxembourg-based general court — the second-highest judicial body in Europe — may not issue a ruling on the appeal for several years.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]
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