News and Analysis
Street Fight Daily: Google Takes Over Local Bookings, Snap Goes Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve with Google Booking Service to Open Beyond U.S. and Include Restaurants… Snap Turns to Programmatic Ads for Snapchat Shows… The Most Successful E-Commerce Brands Build for Mainstream America…
Street Culture: Life at Boxed Means “Do The Right Thing”
Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings.
Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Omnyway, Crosser, and Allset.
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PODCAST: This Week in Location-Based Marketing — Urban Airship, Spun
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at how phone carriers are striking back; Broadcastr spins to Spun; acquisition news from Urban Airship; funding news from Clearstory and Poshmark and special guest Spun co-founder Scott Lindenbaum…
Street Fight Daily: Airbnb Buys Localmind, A New Hail for Gotham
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Airbnb Goes Social and Local with Acquisition of Localmind (GigaOm)… Hail to the Big Apple! NYC Temporarily Approves Taxi Apps, but e-Hailing’s Restricted to 1.5 miles (The Next Web)… Franken’s Location Privacy Bill Voted Out Of Judiciary Committee (AdWeek)…
‘Post-Industrial Journalism’ Report Deserves an A, and an F
A new report from Columbia’s Tow Center for Digital Journalism takes a look at everything that’s wrong with digital journalism, starting at the top and going all the way down to the hyperlocal level. The report pins antiquated journalistic practices to the wall and recommends specific fixes. But it also wrongly asserts that the Internet has permanently “wrecked” journalism’s advertising model.
Local Corp CEO: Mobile Is a Type of Traffic, Not a Type of Product
Street Fight recently caught up with Local Corporation CEO Heath Clarke, who has helmed the company since 2001 — several lifetimes ago in Internet years. He talked about the company’s position in the hyperlocal ecosystem, the growing importance of mobile for SMBs and the future of daily deals as a category…
Street Fight Daily: Google Maps on iOS, Amazon Pushes Local Services
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… While Apple Regroups, Google Offers a Maps App (The New York Times)… Amazon’s Latest Experiment: Installing Your TV and Other Household Items (GeekWire)… An Apple-Foursquare Hookup Could Mean The End Of Yelp Reviews In iOS (TechCrunch)…
Local Mapping Services and the Public Trust
The towering presence of Google in the mapping world today is testament to its success in product development, but this also indicates something else. People don’t just think of maps as a product to be consumed. It seems that we have begun to consider mapping services as a public trust…
Case Study: Brooklyn Spa Uses Credit Card Data to Identify Consumer Trends
At D’mai Urban Spa, owner Daniella Stromberg spends roughly $45,000 a year in credit card processing fees. Frustrated by the feeling that she wasn’t getting anything for her money, she turned to Swipely for help. Using the company’s payment marketing platform, Stromberg has been able to identify patterns and gain insight into how outside factors, like the weather, affect consumer behavior…
Street Fight Daily: Groupon a Tough Sell, TripAdvisor Changes Hands
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… When Does Groupon — Still at More Than 80 Percent Off — Become a Deal for Someone? (AllThingsD)… TripAdvisor Shifts to Malone (The Wall Street Journal)… Verizon Responds to FCC Complaint Over Blocking of Google Wallet, Says Google Needs to Change the App (Droid-Life)…
Should the Wash Post Expand Local or Give Up the Ghost?
Washington Post ombudsman Patrick Pexton is worried that his paper isn’t doing enough local coverage — and believes that a simple resource reallocation might fix the mix. But some think that fixing what ails the Washington Post’s local coverage is not that simple. In fact, says media blogger Alan Mutter, local coverage of this sort might not even make sense, considering the paper’s mission…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem