Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.

Tuesday, Oct 10: U.K.’s Verve Picks Up $18.5 Million to Turn a Brand’s Fans into Vendors
Draper Esprit led the Series B round, TechCrunch reported. Verve’s platform connects companies with fans who can work for them as advocates. The advocates get deals in return for the sales they make. Verve, which started out in the live-entertainment space, is looking to expand into other markets.

Wednesday, Oct 11: Standard Cognition Raises $5 Million for Cashier-Free Checkout
Charles River Ventures led the round of seed funding, Retail Touch Points reported. Standard Cognition will put the capital toward doubling its engineering staff and launching its solution in a retail store in early 2018. The company eliminates the need for conventional checkout through the use of artificial intelligence.

Thursday, Oct 12: Omnyway Locks Down $12.75 Million for ‘Augmented Digital Commerce’
Nyca, CommerzVentures, and the CreditEase Fintech Investment Fund led the Series A round, TechCrunch reported. The company helps retailers build an all-inclusive mobile experience that acts as a conduit for building brand loyalty and crafting a smooth shopping experience. The funds will be put toward product development.

Friday, Oct 13: Crosser Scores €1.4 Million to Bolster Fog Computing Solution
Spintop Ventures led the round of seed funding, according to a press release. Crosser’s “fog computing” registers and provides actionable insights on data collected from IoT devices in real time. The company will invest the seed funding in sales and marketing. 

Friday, Oct 13: HappyOrNot Secures $14.5 Million to Check in With Customers
Northzone led the Series A round, VentureBeat reported. HappyOrNot sells in-store check-in terminals that allow businesses to solicit feedback from customers. The money will help HappyOrNot expand internationally and dive deep on research.

Tuesday, Oct 17: Allset Snaps Up $5 Million to Increase Restaurants’ Efficiency
Greycroft led the Series A round, Forbes reported. Allset’s app allows diners to make a reservation, order their food ahead of time, and pay for a meal in advance, potentially reducing the whole restaurant experience to a 20-minute deal. Allset will put the funding toward expansion across the U.S.

Thursday, Oct 19: Hiya Rakes In $18 Million to Enhance Business-Consumer Calls
Balderton Capital led the Series A round, according to a press release. Among other features, Hiya expedites search by connecting consumers with the numbers of local businesses. The funding will be used for domestic and internal expansion as well as AI research.

Joseph Zappa is Street Fight’s news editor.

Has your company recently raised a new round? Send press releases and other info to [email protected] and tell us all about it.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]