News and Analysis
Street Fight Daily: Amazon’s Dominance Grows, The Guardian Wants to Clean Up Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Share of E-Commerce Market Grows in 2017, Nearing Half of Sales… The Guardian Wants Publishers to Unite to Clean Up Programmatic… Facebook Releases News Feed Guidelines for Publishers…
TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product
Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements.
Street Fight Daily: Facebook Feed May Oust Pubs, Google Helps Marketers with Holidays
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests Removing Publishers from Newsfeed — Unless They Pay… Google Prepares Advertisers for Holiday Shoppers… How AI Helped Walmart Go from 700,000 to 60 Million Items Online…
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Big Metros and Small Indies Play ‘Let’s Make a Deal’
Metro newspapers are shrinking — both in head count and amount of community news they publish with their limited resources. But they still have an important edge on their hyperlocal competition — in reach. But now some metros are deciding to trade reach for news…
Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships
Chicago-based Foiled Cupcakes is a delivery-only business, but by tapping into networks on LinkedIn and Twitter, and keeping a close watch over the reviews posted on sites like Yelp, owner Mari Luangrath has been able to cultivate relationships with potential customers and position her enterprise as the go-to destination for companies needing desserts for in-house events or client gifts…
Street Fight Daily: Foursquare Responds, Apple Exposes Passbook
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph (Search Engine Land)… Apple files for Patent Passbook’s Digital Coupon Feature, Hints at NFC (The New York Times)… How Google Maps May Have Actually Helped Apple (GigaOm)…
Information Wants to Be Free, but Local Data Is Currency
The sizable overlap between consumer-generated information and enterprise control is experienced every day in the world of local search.Though few local search companies could exist without licensed data, once that data gets inside their walls, it becomes a foundation upon which consumer-generated data adds value to a service…
Spindle Tries to Pre-empt Local Discovery With Social Alerts
Last week, social discovery app Spindle rolled out a place-based alerts system designed to inform users of interesting and relevant social media updates from local businesses around them. Street Fight recently spoke with Spindle CEO and cofounder Pat Kinsel about about what makes Spindle’s value proposition so vital…
2013: The Revenge of the Merchant
Next year, merchants will start to gain the upper hand in online marketing. That gain will come from lessons in the consumer market, where simple UI and UX have become paramount for success and sophisticated filtering has given way to three-click processes.
Street Fight Daily: Mobile Ad Spend Jumps, Web Only Gets Physical
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… US Mobile Ad Spending Jumps to $4 Billion (eMarketer)… Once Proudly Web Only, Shopping Sites Hang Out Real Shingles (The New York Times)… Garmin Integrates Foursquare and Glympse with Mobile Apps for Non-Creepy Location-Sharing on the Go (The Next Web)…
Native Advertising Could Spell Trouble for Foursquare With Brands
Given that Foursquare’s user base isn’t going to get as big as Facebook’s or Twitter’s (which is not necessarily a bad thing) and considering the pressure to justify its valuation, putting too much faith in a native ad model could potentially spell trouble for the company…
Mobile Digital Mood Ring? Gravy Targets Hyperlocal Events — All of Them
I recently caught up with Jeff White, the serial entrepreneur behind timeRAZOR’s app. Among other things, Gravy asks users what kinds of events and experiences they are in the mood for — rather than presenting them with a menu of options…
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