News and Analysis
Brand-building Expert Norty Cohen to Marketers: Consumer Engagement Is Key
Cohen’s message is that the old ways of trying to connect via TV and other media just aren’t as effective as they used to be. What you need now is to make a connection with the potential consumer of your product or service. And the person who now has a relationship with the brand can then help spread the message via word of mouth.
Street Fight Daily: Google Takes Over Local Bookings, Snap Goes Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve with Google Booking Service to Open Beyond U.S. and Include Restaurants… Snap Turns to Programmatic Ads for Snapchat Shows… The Most Successful E-Commerce Brands Build for Mainstream America…
Street Culture: Life at Boxed Means “Do The Right Thing”
Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings.
Latest Posts
5 Location-Based Marketing Platforms for Brands Without Retail Stores
Figuring out where to purchase products from a brand that doesn’t have its own retail establishment can present a challenge for many consumers. Increasingly, major brands like Vicks and Nestlé are using location-based marketing platforms to help point potential buyers in the right direction. Here are five platforms offering brands a way to take advantage of such technology on their own terms…
Street Fight Daily: VeriFone Kills Square Competitor, FTC Probe Nears End
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… VeriFone Gives Up Competing Head-on with Square (GigaOm)… Deal Near on Google Antitrust Probe? (Politico)… With $8M In Seed Funding From Founders Fund, Goldman Sachs; Urban Compass Wants To Build A Hyper-Local, Human-Powered Database (TechCrunch)…
Openings & New Hires at Locu, Groupon, Patch, Signpost, and More…
There’s lots happening in hyperlocal as the year comes to a close: Locu snags PayPal vet Mok Oh as an adviser, plus lands a hot ex-Googler. Booker brings on a dynamic duo in its hiring spree. Patch sees big moves at the top. And there are some shifts at Groupon and open gigs at Telenav, Signpost, Swipely, Yellowbook, Yelp, and more…
What Kinds of Mobile Ads Are Most Effective?
Mobile advertising works best when it’s not in the form of a banner ad. On a panel at the Mobile Loco conference in San Francisco this week, participants agreed that the most promising approach is serving interesting content formatted to smartphones and tablets as a part of a contextual marketing strategy. The more an advertisement looks like a mobile app, the more consumer acceptance it will garner…
PODCAST: This Week in Location-Based Marketing — Urban Airship, Spun
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at how phone carriers are striking back; Broadcastr spins to Spun; acquisition news from Urban Airship; funding news from Clearstory and Poshmark and special guest Spun co-founder Scott Lindenbaum…
Street Fight Daily: Airbnb Buys Localmind, A New Hail for Gotham
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Airbnb Goes Social and Local with Acquisition of Localmind (GigaOm)… Hail to the Big Apple! NYC Temporarily Approves Taxi Apps, but e-Hailing’s Restricted to 1.5 miles (The Next Web)… Franken’s Location Privacy Bill Voted Out Of Judiciary Committee (AdWeek)…
‘Post-Industrial Journalism’ Report Deserves an A, and an F
A new report from Columbia’s Tow Center for Digital Journalism takes a look at everything that’s wrong with digital journalism, starting at the top and going all the way down to the hyperlocal level. The report pins antiquated journalistic practices to the wall and recommends specific fixes. But it also wrongly asserts that the Internet has permanently “wrecked” journalism’s advertising model.
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