Daily Deals vs. Happy Hours: The Impact of Internal Marketing Promos
To get a sense of how happy hour compares to daily deals, Copilot Labs analyzed the point of sale data from a restaurant that has consistently run both happy hour and daily deals for more than a year and half. From April 2011 to October 2012 this business ran three deals and has had an active deal and happy hour every month…
How Enhanced Targeting Will Change Local Commerce in 2013
Restaurants are moving away from the traditional daily-deal model and demanding more targeted services. In 2013 we will see the marketing landscape dominated by three types of marketing services addressing more specific merchant goals: snipers, niche pure plays, and the cycle-conscious…