News and Analysis
Placed Analysis Uncovers Location Data Biases
According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit.
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Street Fight Poll: Peers and Company Websites Are Go-tos for Local Biz Info
In a poll conducted in early November by Street Fight, 500 U.S. consumers were asked who or what sources they are most likely to consult before visiting a local business. The survey found that 37% say they ask a friend or colleague about their opinion of the business; 36% visit that merchant’s website; 16% examine the merchant’s reputation on review sites; and just 11% conduct local searches for information about that business and/or nearby competitors…
Street Fight Daily: AOL’s MapQuest Buys Everlater, Groupon Hires COO Again
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… AOL’s MapQuest ‘Discovers’ Everlater (Seeking Alpha)… Groupon Tries Out Having a COO Again, Promotes Kal Raman (AllThingsD)… PayPal Tests QR Codes In Shop Windows; Mobile Check-Ins At Stores For Personalized Service (TechCrunch)…
SMBs on Mobile: Questions of Analytics and Performance
The proliferation of mobile apps for local continues, with all major local search players maintaining their own apps, and Apple’s App Store currently returning 347 results for the phrase “local search.” With all of this attention, the time is not far away when businesses will begin to get concerned about the presence, accuracy, and effectiveness of their listings on mobile apps. I’d love to see a service that aims at comprehensive analysis of SMB presence across the “app space” for Android and Apple…
‘Tis the Season for Mobile-Motivated Sales
Nothing makes the holidays jolly for retailers like increased foot traffic, elevated sales and full cash registers. Here’s how new hyperlocal mobile ad technologies this year are helping retailers who target some of their marketing efforts at mobile devices significantly increase their odds of achieving the jolliness they’re hoping for…
Street Fight Daily: Nokia Maps ‘Here’, Airbnb Launches Local Guides
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Nokia Maps a Course for Its Location Business, Unveils “Here” Cloud Service(AllThingsD)… Airbnb Launches Neighborhoods For Hyper-Local Travel Guides (Forbes)… GrubHub ‘Track Your Grub’ Lets You Keep Tabs on Your Order (PC Mag)…
Forget Apple vs. Google; a Battle Brews Between Yelp and Foursquare
Foursquare bears tend to ridicule the check-in as a passing fad, but the check-in did two critical things for the company. It provided a mechanism through which the company could build and maintain its own dataset, and more importantly, it served as both an opaque piece of content (“Oh look, my friend checked-in here, it must be good.”) as well as an actionable, and manipulable, piece of data that (unlike content) gains value as inventory scales…
Street Fight Daily: Google’s Hyperlocal ‘Activity Stream’, A GrubHub IPO?
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Map Maker Goes Hyper-Local with Activity Stream (CNet)… Sizing Up GrubHub’s IPO Prospects (Crain’s Chicago Business)…Death of the Classified: Publishers Struggle to Ignite Old Ads in New Media (Paid Content)…
8 Ways Retailers Can Use Hyperlocal Tools to Capitalize on Black Friday
Black Friday sales accounted for almost 20% of total retail industry sales in 2011, and the National Retail Federation expects that figure to rise another 4.1% in 2012. In an effort to help local retailers boost their share of those sales, a number of hyperlocal platforms are stepping in with their own tools built specifically for local businesses. We spoke to several hyperlocal industry leaders to get their tips on how small businesses can promote themselves on Black Friday without overspending on expensive marketing campaigns…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation