Street Fight Daily: Facebook Rides Mobile to Riches, Amazon Picks an Agency
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Facebook Registers Soaring Ad Revenue, Buttressed by Mobile (MediaPost)
The company now says mobile advertising revenue represents about 88% of all advertising revenue, up from approximately 84% of advertising revenue in third-quarter 2016.
GateHouse’s UpCurve Acquires Closely to Complement ThriveHive (Street Fight)
Closely will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data. The buy enhances ThriveHive’s data-driven product suite by marrying its guided marketing platform with social media management software.
Amazon Consolidates Billion-Dollar Media-Buying Business with IPG Mediabrands (AdWeek)
The winning team will promote Amazon’s e-commerce hub, assorted tech products, and Prime subscription service around the world.
Web.com Acquires Acquisio, Adding to Its Suite of Small Business Products (Street Fight)
Web.com announced today that it is acquiring the assets of Montreal-based Acquisio and adding them to its growing stable of small business digital products. Acquisio brings to the table a data science tools platform that increasingly focuses on artificial intelligence and automation.
Borrell Sizes Up What’s Behind Local Ad Media Choices (Street Fight)
We know from the numbers that local advertisers are increasingly choosing social media to place their messages. But they’re also turning out to be cautious businesspeople who like to maintain a balance in their placements among multiple media, according to a new study from Borrell Associates.
For First Time, More Holiday Shoppers Will Use Mobile Than Desktop (Recode)
Customers are still more likely to actually complete a purchase on desktop after looking on mobile, but that’s changing.
Programmatic to Make Up About 80% of U.S. Digital Display Dollars by 2019 (eMarketer)
US programmatic digital display ad spending will reach $32.56 billion by the end of 2017.
Apple’s Safari Tracking Changes Are Costing Digital Marketing Companies Big (AdExchanger)
ITP cost Criteo a little less than $1 million in Q3, but that number is expected to grow as iOS 11 adoption increases.
In Hunt for Revenue, Publishers Are Hiring E-Commerce Veterans (Digiday)
Competing for consumer dollars today requires skills that are different from those of the traditional circulation department of the past, which has publishers looking for help from outside the industry.
Blue Apron Competitor HelloFresh Prices IPO (TechCrunch)
HelloFresh, the Berlin-based cooking kit delivery company, priced its IPO at the middle of its expected range at €10.25, or roughly $11.91.