News and Analysis
SMB Index: Big Gains for Local Stocks in October
After gaining 2.1% in September, the SCP SMB Index experienced a scorching start to Q3 gaining 6.8% in October, outpacing all other major indices we track. For the first time, Square cracked the Top 5 Constituents list after climbing 29% in October.
Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discounts Other Sellers’ Products As Holidays Approach… More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger… Uber’s Business Has Recovered After #DeleteUber, But Lyft Made Lasting Gains…
Openings and New Hires at Infogroup, Vistar Media, Unacast
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Functionize, Emissary, X-Mode and dataPlor.
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#SFSNYC Recap: The Next Generation in Hyperlocal
We’re just winding down from an excellent week of conversations about hyperlocal at the Street Fight Summit in New York. Many thanks to our speakers and sponsors and everyone who joined us. Our next major conference will take place in San Francisco in early June; stay tuned for more information in coming weeks. In case you missed it, here are links to Street Fight’s coverage of the event…
Fragmentation in the Device Landscape and What It Might Mean for Local
We know that the great mobile shift has arrived. This does not mean the end of the laptop era entirely, as any user of processor-intensive software like Photoshop knows. But it does mean that we are using our devices in ways that have become heavily context dependent…
PODCAST: This Week in Location-Based Marketing — Waze, Spun
In this week’s episode, hosts Rob Woodbridge and Asif Khan have nine different stories, including their bewilderment at Waze; why they think 4sqTrigger is onto something; and UrbanAirship’s progress with Tello. Also Scott Lindenbaum of Spun talks about using a goat for location-based marketing…
For Hyperlocals, How Long the Roller-Coaster Ride?
Borrell Associates delivered an upbeat 2013 projection last week for an increase of 31% in ad spending in the local digital space. But even as the outlook seems brighter for local online, highly regarded hyperlocal editor and publisher Mike Fourcher announced his plans to leave the helm of his two neighborhood sites in Chicago…
Case Study: New Loyalty Program Connects ’Wichcraft With Customers
After years of using paper punch cards to promote loyalty at its 16 locations, ’Wichcraft is going digital with a mobile loyalty program. By tying customer phone numbers to ‘Wichcraft’s POS system, director of marketing Ellen Kim hopes to send targeted promotions based on individual purchase histories and build more intimate relationships with the most frequent customers…
Street FIght Daily: Shopkick Hits Profitability, Groupon Expands Reporting
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Shopkick Says It’s Now Profitable, With Its Shopping App Adding $200M In Sales For Target, Best Buy And Others In 2012 (TechCrunch)… Groupon Unveils Merchant Impact Report, a Free Service So Merchants Can Justify Their Deal Performance (The Next Web)… AOL’s Patch to Go From Lousy Local News Network to Even Worse Community Message Board network (PandoDaily)…
#SFSNYC: Jim Brady on Building Engagement and ‘Stacking Digital Dimes’
The TBD vet and Digital First Media editor-in-chief says that hyperlocal media must fill two roles for the reader. It has to be a water cooler — a place where people come to engage with news in a community — and an ATM, a utility connecting readers with actionable information.
#SFSNYC: Making Data Work for Hyperlocal Media
In the wake of the Journatic scandal, the role of automation in hyperlocal publishing remains uncertain. Leaders from top hyperlocal media companies addressed the issue during a panel at Street Fight Summit on Wednesday. They discussed how use of data is affecting media today and the way it can make scale possible tomorrow…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature