News and Analysis
Raise Report: Pixvana, Affinio, ADAY Lock Down New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Thrive Global, Buildup, PacketZoom, and Playment.
LBMA Podcast: Accor Hotels, Waze + Allstate Insurance, Target
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Modern Adventure, EU’s geo-blocking, Ozmosis, Macy’s + NBCU + Verizon, Qualcomm Ventures invests in Wiliot.
Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Ad Prices Rise As Industry Combats Counterfeit Inventory, a Good Sign for Publishers… What E-Commerce Brands Can Learn from Amazon for Holiday Domination… Publishers Scramble to Make Their Annual Sales Numbers…
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Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Directory Firms Dex One, SuperMedia File for Bankruptcy (Reuters)… Foursquare Aims At A Moving Target As It Tries To Close Another Round Of Funding (TechCrunch)… Flashlight Apps, Location and Why Consumers Still Don’t Understand Privacy (The Next Web)…
How Media Buyers Buy Hyperlocal
In a Street Fight webinar sponsored by YP Thursday, Mitch
Bernstein, the director of client strategy at Neo@Ogilvy, and YP’s
Onil Gunawardana discussed the value of hyperlocal from a media
buyer’s perspective, highlighting its ability drive conversions in
a still-nascent mobile space and provide marketers with deeper
insights into their consumer’s path to purchase…
Openings & New Hires at Angie’s List, Topix, Google, Signpost and more…
One hyperlocal publisher expands (Topix) while another contracts (The Daily Voice). Angie’s List moves on from its CFO, JiWire hires a former Yahoo exec, and the head of The Local Search Association decamps (after 25 years) to head up The Association of Directory Publishers. Plus, gigs at PayPal, comScore, AOL, LinkedIn, Newsle, Amazon and more…
Street Fight Announces Second Annual West Coast Summit
Following up on a January event that gathered over 400 hyperlocal industry professionals in New York City, Street Fight is pleased to announce that we will be bringing our trademark conference to the West Coast again on June 4th, 2013. Street Fight Summit West 2013 will be held once again at the Bently Reserve in downtown San Francisco…
Village Soup Shows ‘Native’ Ads Can Work on Local News Sites
With the recent push toward “native” advertising, we’ve learned (if we hadn’t known already) that ads can be “news.” In terms of local information value, ads-as-news may never trump the apartment-house fire that leaves several families homeless — but it has become clear that there’s room for both, especially in the local digital space…
Case Study: Steakhouse Takes a More-Is-More Approach to Marketing
At Franklin Steakhouse, manager Frank Oliver is always on the lookout for ways to enmesh his restaurant with the local community. In addition to tried-and-true tactics like partnering with neighboring businesses and hosting fundraisers, Oliver is taking a hyperlocal approach to digital marketing through platforms like Facebook and Yelp…
Street Fight Daily: PayPal Guns For Square, Groupon’s Lefkofsky Speaks
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… PayPal Debuts iPad App, Furthering Rivalry With Square (AllThingsD)… Eric Lefkofsky’s First Interview As Groupon’s CEO (Fast Company)… Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less (Search Engine Land)…
Overlaying Local: Do We Want Listings in Context?
Maponics is working on an initiative that includes overlays of demographics and what they call “lifestyle data” on top of maps. The idea is to create a value-added component to traditional maps that may help to bring primary mapping information into a meaningful context for users…
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