Following up on a January event that gathered over 400 hyperlocal industry professionals in New York City, Street Fight is pleased to announce that we will be bringing our trademark conference to the West Coast again on June 4th, 2013. Street Fight Summit West 2013 will be held once again at the Bently Reserve in downtown San Francisco. Confirmed speakers and attendees include executives from Clear Channel Entertainment, Yext, Qualcomm, Maponics, CardSpring, Esri, MomentFeed, Placed, Banjo, eLocal Listing, Waze and more. Sponsors of the event include Neustar, Yext, Esri, Local Market Launch, eLocal Listing, Where2GetIt, Basho and Atwood Capital Partners.
In a dynamic industry with new and effective strategies emerging at a break-neck pace, gaining insight into the marketplace is essential for success. Street Fight Summit West 2013 will bring a full day of panels, presentations and the latest thinking around hyperlocal content, commerce, marketing and technology. The Summit comes at an important inflection point in the industry, where some older models of targeting local audiences are fading while new ones are finding solid ground. The topics to be discussed on stage and in the hallways will include:
- The growing mobile opportunity for hyperlocal targeting
- The shape and direction of local commerce tech strategies
- Major hyperlocal publishing experiments at a crossroads
- How banks are using hyperlocal data to target offers for SMBs
- And insights, updates, and direct testimonials from local merchants and brand marketers on hyperlocal campaigns that work
“It’s amazing all the change we’ve seen in the last year, with a slew of acquisitions and substantial fundings further proving the potential of hyperlocal,” said Laura Rich, CEO of Street Fight. “These companies are delivering real results for local businesses and brand marketers, but there are still challenges to overcome. With these conferences, we’re really bringing together the very smartest people and latest thinking around hyperlocal, and helping to suss out the winning strategies. The Bay Area is where much of the location technology is developed, and we’re thrilled to set the conversation in this context once again.”