News and Analysis
Thunder CEO Sees Both Media and Creative Strategy Changing in 2018
Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going to change both the media and the creative strategy.
Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…
Moe’s Seeks Personalization and Efficiency by Implementing Drive-Thru Kiosks
Street Fight recently checked in with Darryl Nagao, franchise partner running thirty-three Moe’s locations, to find out how this restaurant chain is leveraging digital technologies to deliver the culinary variety of a fast-casual along with the efficiency of a QSR.
Latest Posts
Openings & New Hires at Angie’s List, Topix, Google, Signpost and more…
One hyperlocal publisher expands (Topix) while another contracts (The Daily Voice). Angie’s List moves on from its CFO, JiWire hires a former Yahoo exec, and the head of The Local Search Association decamps (after 25 years) to head up The Association of Directory Publishers. Plus, gigs at PayPal, comScore, AOL, LinkedIn, Newsle, Amazon and more…
Street Fight Announces Second Annual West Coast Summit
Following up on a January event that gathered over 400 hyperlocal industry professionals in New York City, Street Fight is pleased to announce that we will be bringing our trademark conference to the West Coast again on June 4th, 2013. Street Fight Summit West 2013 will be held once again at the Bently Reserve in downtown San Francisco…
Village Soup Shows ‘Native’ Ads Can Work on Local News Sites
With the recent push toward “native” advertising, we’ve learned (if we hadn’t known already) that ads can be “news.” In terms of local information value, ads-as-news may never trump the apartment-house fire that leaves several families homeless — but it has become clear that there’s room for both, especially in the local digital space…
Case Study: Steakhouse Takes a More-Is-More Approach to Marketing
At Franklin Steakhouse, manager Frank Oliver is always on the lookout for ways to enmesh his restaurant with the local community. In addition to tried-and-true tactics like partnering with neighboring businesses and hosting fundraisers, Oliver is taking a hyperlocal approach to digital marketing through platforms like Facebook and Yelp…
Street Fight Daily: PayPal Guns For Square, Groupon’s Lefkofsky Speaks
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… PayPal Debuts iPad App, Furthering Rivalry With Square (AllThingsD)… Eric Lefkofsky’s First Interview As Groupon’s CEO (Fast Company)… Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less (Search Engine Land)…
Overlaying Local: Do We Want Listings in Context?
Maponics is working on an initiative that includes overlays of demographics and what they call “lifestyle data” on top of maps. The idea is to create a value-added component to traditional maps that may help to bring primary mapping information into a meaningful context for users…
Why Redbeacon Founder Ethan Anderson Returned to Local
A little over a year after selling Redbeacon to Home Depot, the company’s founder is back on the scene with a new startup, MyTime. Street Fight recently caught up with Anderson to talk about life after Redbeacon, building a local marketplace, and finding a seam in a cluttered hyperlocal space…
Street Fight Daily: Verifone CEO Out, Passbook Still Disappoints
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… VeriFone’s Bergeron Out After Outlook Misses Estimates (BloombergBusinessweek)… iPhone Passbook: Six Months On and It Still Disappoints (ZDNet)… Google Concedes That Drive-by Prying Violated Privacy (New York Times)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature