News and Analysis
Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Wants You to Wake Up with Alexa, and That’s Just the Start… Salesforce Launches Data Studio, a Marketplace for Data… Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person…
Brad Feld: Startup Founders Should Focus on Defining ‘Cultural Norms’
The Foundry Group and TechStars co-founder has seen his share of startups. He is co-author of the book “Startup Opportunities: Know When to Quit Your Day Job,” which had its second edition released last month. Street Fight caught up with Feld recently to talk about some of the trickier issues in starting a company.
Tech and Brand Partnerships Point to a New Future of Mobile Shopping
In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.
Latest Posts
Leveraging Converged Media in Local Digital Marketing
Converged media is a term many local marketers might have heard of but may not be familiar with in terms of digital media environments. Essentially, converged media is the area of overlap between any two of three media types: paid, owned, and earned. This overlap is rich with opportunity and should be a focal point in any local digital marketing program…
Guns, Money, and a Data-Driven Hyperlocal Wire Service
A data-driven wire service would — through a cooperative model or other collaborative form of consumption — help pool the costs of complicated technology development and integration across numerous parties while yielding scalable, customizable results. Put the wired in wire service and let the database masters rule the new media universe…
Why Location Is Key to Mobile Monetization
As location becomes an ever bigger opportunity in mobile, a few questions are worth digging into further. One of those is how precise that location data is. Another important topic is the way success is measured in a local campaign aimed at driving offline actions, whether a call or an in-store visit…
PODCAST: This Week in Location-Based Marketing — PushPoint Mobile
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the state of telematics, “Parking Douche,” and a great campaign from Meat Pack in Guatemala. Plus: M&A and funding activity, the resource of the week and special guest Greg McCalister, co-founder and CEO of PushPoint Mobile…
Street Fight Daily: Mason Fights to Stay, NetSuite Pushes into Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon CEO Andrew Mason Fights to Keep His Job (Bloomberg Businessweek)… NetSuite Buys More Retail Expertise With Retail Anywhere Acquisition (GigaOm)… Streetline Gets $25M to Solve Parking (AllThingsD)…
For 2013, SeeClickFix Moves Beyond Its Pothole-Filling Mission
Municipalities spend about $10 handling a 311 call about a pothole. SeeClickFix can cut that cost to close to zero by delivering to City Hall, via jaw-rattled citizens, GPS-pinpointed information about new potholes plus digital photos of the road damage. What’s in store for SeeClickFix in 2013? We went to cofounder Ben Berkowitz to find out…
Case Study: San Diego Smoothie Chain Favors Loyalty Over Acquisition
Frustrated by people trying to defraud his paper punch-card program, Shake Smart’s president, Kevin Gelfand, began looking for other ways to promote customer loyalty at his two San Diego locations. Gelfand ultimately chose to work with Perka, a phone app, and now awards his customers points based on the amount they spend during each transaction…
Social Isn’t Search: Why Apple Should Think Twice About Foursquare
Though the cachet of the Foursquare name might make this idea sound appealing, my sense is that it could only be executed successfully if handled very carefully by Apple. With the prominence already given to socially driven results from Yelp, Apple would risk becoming a search service dominated by social content…
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