Street Fight Daily: Mason Fights to Stay, NetSuite Pushes into Local

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Groupon CEO Andrew Mason Fights to Keep His Job (Bloomberg Businessweek)
“If Groupon’s business model needs to be reset, that’s better done by an outsider,” says Sameet Sinha, an analyst at B. Riley & Co. “Somebody new, if he gets the mandate from the board, can come in and do his own thing and not get too much push back from his employees or senior management.”

Guns, Money, and a Data-Driven Hyperlocal Wire Service (Street Fight)
Alex Salkever: A data-driven wire service would — through a cooperative model or other collaborative form of consumption — help pool the costs of complicated technology development and integration across numerous parties while yielding scalable, customizable results. Put the wired in wire service and let the database masters rule the new media universe.

NetSuite Buys More Retail Expertise With Retail Anywhere Acquisition (GigaOm)
NetSuite says retailers want to run their businesses on the same backend technology whether they are online or on Main Street so it’s buying Retail Anywhere to build one system for both.

Why Location Is Key to Mobile Monetization (Street Fight)
Anna Bager: As location becomes an ever bigger opportunity in mobile, a few questions are worth digging into further. One of those is how precise that location data is. Another important topic is the way success is measured in a local campaign aimed at driving offline actions, whether a call or an in-store visit.

Streetline Gets $25M to Solve Parking (AllThingsD)
Streetline, a Foster City, Calif.-based company that works directly with cities to embed sensors in parking spaces, is announcing today that it has closed $25 million in Series C financing. Parking is a $25 billion industry in the U.S., and as much as 30 percent of urban traffic congestion is due to people looking for parking.

Publisher: A Set of Stand-Alone Neighborhood News Sites Can’t Make It in Chicago (Romenesko)
Mike Fourcher, who served as Journatic editorial director for a few months last year, is quitting his three-year-old Chicago neighborhood blog, Center Square Journal, and offering it to anyone who wants to run it as a non-profit.“The economics just aren’t there for a set of stand-alone neighborhood news sites in Chicago,” he writes.

What’s Ahead For Mobile Marketing In 2013 (Marketing Land)
Aaron Strout: The game shifts to more location-aware applications that collect data or alert a customer to something they’ve indicated is of interest. While there has been a lot of controversy about these applications and how they could put people at risk or breach their privacy, at the end of the day, we as the end users are always in control of who sees what.

Grocery Delivery Startup Instacart Adds Trader Joe’s to Its Service, Allowing for On-Demand Artisanal Cheese (The Next Web)
Instacart began to roll out support for Trader Joe’s chain of stores to its grocery delivery service. Users that have had their accounts activated to support the new products will be able to toggle between Safeway and Trader Joe’s, giving them the option to purchase from one, or both of the providers.

PODCAST: This Week in Location-Based Marketing — PushPoint Mobile (Street Fight)
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the state of telematics, “Parking Douche,” and a great campaign from Meat Pack in Guatemala. Plus: M&A and funding activity, the resource of the week and special guest Greg McCalister, co-founder and CEO of PushPoint Mobile.

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