Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon Wants You to Wake Up with Alexa, and That’s Just the Start (NYT)
On Wednesday, Amazon introduced an array of new Alexa devices that are smaller, less expensive and, in some cases, built for specific areas of the home, including an alarm clock, Echo Spot, that is designed to sit on night stands and desks. WSJ: Amazon’s device ambitions speak volumes Digiday: Domino’s sees pizza orders via Alexa TechCrunch: Google removes YouTube access via Amazon Echo Show

MomentFeed Leverages Data with New Partner Integration Program (Street Fight)
The new MomentFeed Connect product will enable multi-location brands to integrate the MomentFeed platform with hundreds of CRM, help desk, marketing dashboards, and vertical-specific systems through a set of two-way API connectors.

Salesforce Launches Data Studio, a Marketplace for Data (MediaPost)
The new solution is designed to facilitate the purchasing of audience data by connecting data buyers and data owners. The platform works as a standalone product, and Salesforce Data Studio also complements the Marketing Cloud’s other platforms.

Can the New Scroll Subscription Service Help Embattled Local Publishers? (Street Fight)
Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.

Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person (AdWeek)
More than half of paid programming impressions are probably fraudulent, while under even the best-case scenario, one-third of those impressions aren’t viewed by an actual person.

Marketers Must Redefine ‘Premium’ in Mobile (AdExchanger)
Dean Vegliante: With smartphones “positioned to become the default device for internet access” for many Americans, according to eMarketer, marketers know that they must have a mobile component. But because the mobile web is so unique, advertisers can’t carry over the audience targeting or brand-safety guidelines they’ve used in print and desktop advertising.

Search Marketers Shift Gears as Consumer Habits Change (eMarketer)
Search engine usage gives marketers valuable insight into consumers’ intent, allowing for more effective ads. Now, as media and device habits change to include more voice and visual search, particularly on mobile, brands can use search to reach shoppers in even more ways.

Uber Is Closing Down Its Car-Leasing Program (Recode)
Uber, which under new CEO Dara Khosrowshahi is trying to pare back its losses, is shuttering its car-leasing program after realizing it was losing 18 times the amount of money per car than it expected to, Recode has confirmed.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]