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5 Ways to Target Moviegoers with Location-Based Marketing
Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the slump. Here are five examples of some of the most innovative strategies that firms are using to promote films and encourage ticket sales.
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Openings & New Hires at eBay, Foursquare, Copilot, Condé Nast, Square, and More…
Two high-profile exits took place this week — those of Jack Abraham at eBay and Keith Rabois at Square. In both cases, the tales are still unfolding. At Group Commerce, 28% of the staff was cut. Meanwhile, other employers are picking up their pace, advertising openings in sales, product management, design, social media, and management. Learn more about who’s changing jobs and where you can apply for a job now…
Selling Local Is Hard — Here’s What You Need to Do to Make It Work
For the past couple of months I’ve been testing a new targeted local online advertising product as part of my fellowship project at the Donald W. Reynolds Journalism Institute.The test has been essentially to sell the product to regional businesses within a given market. And at the end of the two-month trial, after calling on more than 150 businesses multiple times, I have a much greater appreciation not only for local salespeople but for the brands in the marketplace that can sell local…
Street Fight Daily: Mobile Moves In-Store, Hyperlocal Comes to TV
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores (Marketing Land)… A TV that Knows Who You Are (Financial Times)… Small Firms Say LinkedIn Works, Twitter Doesn’t (The Wall Street Journal)…
Case Study: Jelmar Reaches Younger Demo With Location-Based Promotion
The cleaning products manufacturer ran a promotion last year with inMarket’s CheckPoints mobile app, which rewarded customers for scanning CLR and CLR Bath & Kitchen products with their smartphones. As a result, Jelmar saw an immediate uptick in sales at stores where the mobile promotion ran…
Humanizing ‘Dry’ Data Is Only Part of the Challenge for Community News
I’m utterly convinced that data will be the salvation of community news sites, both in delivering more audience-engaging content and doing so cost-effectively. But the big problem in community journalism is not data that’s dry and creepy. It’s data that’s incomplete, badly formatted, sloppily collected or – most serious of all – withheld…
What We Mean When We Talk About ‘Hyperlocal’
When we launched Street Fight, we expanded the term “hyperlocal” from its traditional use pertaining only to passionate, driven, highly local publishers who were the first to act on the erosion of local media’s business. We have applied it to include anyone who is disrupting and taking market share from traditional media and offering local businesses new ways to reach consumers…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation