News and Analysis
Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…
CraveLabs Launches Self-Service Location Intelligence Solution
In what could be seen as a signal of things to come for the mobile-location industry, CraveLabs is opening up its platform and launching a suite of self-service tools to give media planners and location analysts more open access to the company’s suite of location intelligence solutions.
Jobs and New Openings at Qualtrics, Vivial and Reveal Mobile
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Sinclair Broadcast Group, Townsquare Media, and Balehu.
Latest Posts
Survey Shows Rise In Mobile Search as a Starting Point for Consumers
A new survey, released by Telmetrics and xAd, indicates that there is increasing use of mobile devices by consumers as a part of their path-to-purchase, as well as increasing desire for local. The results found that 45% of consumers go to their mobile device first when starting a search. One-third said they used mobile throughout their purchasing process, two-thirds switched to another device or converted offline…
Street Fight Daily: Foursquare’s Plans Leaked, Google Now on iOS
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Leaked Doc Shows Foursquare’s Big Plans for Your Check-in Data (CNet)… Google Brings Virtual Assistant to iOS ‘Now’ (Internet2Go)… Jack Dorsey Talks Square and Wearable Devices (New York Times)…
As Tide Turns, Foursquare CEO Dennis Crowley Responds to Critics
The technology community seems to have turned on Foursquare in recent months, with some people publicly deriding the once-adored company. Dennis Crowley, the company’s founder, responded to criticism Monday morning, asserting that Foursquare is in the process of “basically reinventing local search.”
How National Advertisers Can Market Locally Without Losing Brand Consistency
The biggest challenge large brands face when utilizing local marketing platforms is keeping their messages consistent. Sixty-four percent of brands surveyed are looking for ways to eliminate the customer confusion that can occur when different marketing messages are sent out across competing platforms, and 81% say communicating a consistent brand message is their top priority for the upcoming year. Here are five ways that brands can do just that…
The Unique Position of Hyperlocal Publishers in a Real-Time Bidding World
RTB, by definition, is a digital advertising technology that lets marketers buy and publishers sell display ads dynamically, in real time, on an impression-by-impression basis. In this rapidly evolving world, publishers become relegated to a supply of cookies for marketers to target versus an audience targetable through the association of the publisher’s content and audience profiles. Here’s what’s needed for local publishers to unlock more ad inventory value in this environment…
What Hyperlocal Marketers Can Learn From Disney’s Wearable Devices
We talk a lot in the hyperlocal industry about what the future of offline marketing and commerce will look like. Mostly it would seem to involve taking the advantages of online marketing and shopping (customization, personalization, analytics, actionable CRM data, etc.) and bringing them into the real world of retail stores. Different players have been experimenting with different elements of this online-to-offline migration of technology, but the Walt Disney Company has really taken the ball and run with it…
Openings & New Hires at Amazon, AOL, WebMD, Edmunds, Swipely and more…
Ray King is an extremely clever and creative visionary in the space and as a graduate of M.I.T. majoring in computer science and later becoming the CEO of Snapnames. He is a perfectionist. His new company Top Level Design, seeks to capitalize on new “top-level” domains awaiting approval. Read about more hyperlocal execs on the move in this week’s Movers & Shakers column…
LBMA PODCAST: Tempo Founder Discusses Calendars as an OS
Welcome to This Week in Location Based Marketing. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Nike’s use of 3D holographs to sell shoes in Amsterdam; paying by sound in Beijing; K-Mart uses check-ins to promote the world’s largest bake sale. And special guest Raj Singh, founder of Tempo talks about the calendar as the operating system.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem