News and Analysis
Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…
Foot Traffic Analysis Shows Height of Black Friday Retail Bump
The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion. Data from ShopperTrak shows that traffic at brick-and-mortar stores decreased less than 1% from Black Friday last year, which is actually good news compared to what some analysts had been fearing.
Latest Posts
Openings and New Hires at FixYa, VendAsta & SpinGo
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves include layoffs at the Village Voice, a new top executive at the DPAA, and job openings at Swipely, Intuit, and more.
LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Yahoo’s continued campaign to buy employees; big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; the re-emergence of RFID for grocery checkout; a Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile…
Street Fight Daily: Google Eyes Waze, Postmates Looks to NYC
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Google Said to Consider Buying Waze (Bloomberg)… On-Demand Delivery Startup Postmates Preparing for NYC Launch (TechCrunch)… INFOGRAPHIC: How Location Data Is Being Collected And Transforming The Mobile Industry (Business Insider)…
Report: Brands Can Save Big by Centralizing Local Marketing
With 99% of co-op dollars spent offline, national brands are missing a massive opportunity to reduce marketing costs and generate leads for local affiliates, according to a new report by Marchex. The study, which analyzed data from past campaigns on the platform, found that by centralizing local marketing campaigns traditionally left to less-savvy local affiliates brands can dramatically improve the impact of their local efforts….
LION President: ‘Indie’ Readership, Revenues ‘Reaching New Heights’
“There’s no ‘proven model’ other than the precept that local news works when it is just that,” said LION president Dylan Smith. “Every community is different; attempting to cover every town and city by ticking a few boxes in a top-down plan is foolhardy at best, and insulting to local readers at worst – as well as being a great way to lose millions of dollars.”
Case Study: Promoting Loyalty With Outrageous Rewards
At Vino Vidi Vici, an Italian restaurant in Massena, N.Y., owner Crista Makdouli wanted to offer something extra to help her program stand out. “For 50 [purchases] you can get your name engraved on one of our tables, so you’ll have your own table,” said Makdouli. “For a million [purchases], we will deliver a free Ferrari with a large pizza.”
Street Fight Daily: Yelp Fires Back, Walmart Banks on Mobile In-Store
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Fires Back at Small Business Extortion Claims, Says It’s Not, and ‘Never has Been’, true (TheNextWeb)… Walmart Exec: Mobile Can Revive Personal Touch for Shoppers(CNet)… Square Expands into Asia With Japan Launch (AllThingsD)…
Why Local Media Should Build Search Products to Take on the PurePlays
In order to appear competitive, most local media companies have formed digital divisions that offer services for local businesses that are available only through deals with pure-play companies like Google, Facebook and Yahoo, which guarantees that a certain portion of the business we generate will always end up in their hands. There simply has to be a better way…
5 Mobile Marketing ‘Musts’ for SMBs
As more consumers look to their smartphones to engage with business locally, small and medium-sized businesses (SMBs) need to lay out a concise mobile marketing strategy. In a Street Fight webinar Tuesday sponsored by YP, Asif Khan of the Location-based Marketing Association, and YP’s David Williams discussed the trends that make mobile a must for SMBs, and highlighted a handful of first steps that local businesses can take to keep up with their smartphone-wielding customers….
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation