News and Analysis
Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx… Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences… Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends…
Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences
“Brands don’t want to engage with devices, they want to engage with consumers,” wrote Brian Ferrario, VP of Marketing at Drawbridge. “Devices don’t buy stuff, grow affinity with brands, or help amplify brand messages. People do.”
With 66 Franchises, TAPinto Is Ready to Expand Up and Down Coast
TAPinto has grown into a network of 71 hyperlocal news sites, 66 of them operated by independent franchisees and five owned by CEO Mike Shapiro. Most of the sites are in North and Central New Jersey and five are in New York City suburbs in the Westchester area north of the city.
Latest Posts
Street Fight Daily: AOL’s Armstrong Fires Patch Director, Twitter Goes ‘Offline’
A roundup of today’s big stories in hyperlocal content, commerce, and technology… AOL’s Armstrong Fires Patch Creative Director During Conference Call (Screenwerk)… Mobile Ads Favor Coexistence, Not Disruption (Financial Times)…
Bundling Local News With Amazon’s Shopping List
Combining local news with shopping is the perfect entree to courting SMBs into Amazon’s affiliate program, which surprisingly accounts for 40% of Amazon’s total revenues. That replaces expensive local sales teams with affiliate support call centers. The promise to SMBs is simply inclusion in the shopping lists. Amazon with news is no longer just a purchase destination, it becomes part of daily living…
LBMA Podcast: Foursquare Sells Data, iInside’s Jon Rosen
In this week’s episode: Foursquare sells your data – finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest.
Street Fight Daily: Patch To Close 400 Sites, eBay Launches Retail CRM
A roundup of today’s big stories in hyperlocal content, commerce, and technology… AOL Won’t Deny The Rumor That Patch’s CEO Is Out After Just Two Months On The Job (Business Insider)… eBay Launches Salesforce-like Platform For Merchants (TheNextWeb)… Google Directs ‘Relevant Ads’ to Maps (CNet)…
‘Understanding the Reader’ and the Bottom Line: Do They Connect?
Google’s beta testing of aggregated community news for its recently launched smartphone app Now (“the right information at just the right time”) got some big “hmmm” headlines last week. But is this Google experiment bringing any fear and trembling to community news and information sites?
Case Study: Restaurant Chain Uses Mobile Promotions to Reach Millennials
Homestyle Dining Chief Marketing Officer Jon Rice knew that implementing a sweepstakes program across all of his company’s 142 Bonanza and Ponderosa steakhouse franchises would be a logistical challenge. So he opted to partner with Front Flip, a mobile engagement and loyalty platform, to generate excitement, boost engagement, and gain more insight about his guests…
Street Fight Daily: Amazon May Expand Deliveries, In-Store Tech Heats Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Amazon Is Going To Start Delivering Groceries To New York City In 2014, Says Analyst (Business Insider)… In-Store Tech Is So Hot Right Now: Sephora Acquires Fragrance Software Startup Scentsa (AllThingsD)… Smartphone Owners Turn to Local TV News Apps (eMarketer)…
Groupon Names Lefkofsky CEO as Business Rebounds
Groupon’s search for a new chief executive ended Wednesday evening with a familiar name: Eric Lefkofsky. During an earnings call Wednesday, the company announced that the firm’s long-time executive chairman, who has shared the leadership duties with Ted Leonisis since the company fired founder Andrew Mason in February, will take on the full responsibilities as CEO. “Everything we do is with local in mind,” Lefkofsky stressed during the earnings call…
AOL’s Armstrong: 1/3 of Patch Sites Currently Have ‘Viable Business Model’
On an earnings call Wednesday, AOL’s CEO Tim Armstrong said that the remaining 600 or so sites are split between properties that are on their way to viability, and sites that will likely not reach profitability by the end of the year. The news comes as AOL works to bring the closely-watched hyperlocal media network to run-rate profitability by the end of 2013, a commitment that Armstrong says the company still plans to meet…
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