LBMA Podcast: Foursquare Sells Data, iInside's Jon Rosen | Street Fight

LBMA Podcast: Foursquare Sells Data, iInside’s Jon Rosen

LBMA Podcast: Foursquare Sells Data, iInside’s Jon Rosen

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association, with hosts Rob Woodbridge and Asif Khan. In this week’s episode: Foursquare sells your data – finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest.

Episode 141

Recorded: August 2, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

A few announcements

– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

Featured Guest: Jon Rosen of iInside (18:15)

A Mobile Minute with Chuck Martin: The mobile web retail push (3:05)

Mobile fascination of the week: Spott Messenger (6:05)

Top news of the week

1. Foursquare partners with Turn to sell ads based on your data (7:45)
2. Mobilink + Train Of Thought launch SmartPush in India & Rogers partners with Shopalerts in Canada (12:03)
3. The LBMA partners with the OGC – press release (16:22)
4. Apple’s location-based battery system patent (story) (30:40)
5. MonsterMedia buys LocaModa (34:10)
6. Inglot deploys AOPEN transparent digital signage cases in the Netherlands (35:50)

Resource of the week: Coupons are making a comeback (41:40)

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