News and Analysis
Street Fight Daily: Mobile/Social/Video Dominate Ad Spending, Facebook’s Missing Video Metrics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Trifecta of Mobile, Social, and Video Thrives While Print Declines… How Do We Measure Facebook’s Video Biz? It Still Hasn’t Told Us… For Third Oldest American Retailer, More Data and Business Hasn’t Meant More Advertising…
What Alignable’s New Trust Ratings Mean for Loyalty Vendors
Based on the results in Alignable’s 2018 Q1 Small Business Trust Index, the three least trusted categories of vendors include legal, hiring and people management, and loyalty and rewards. Alignable’s findings were based on Net Promoter Score ranges and averages for each products and services category.
Latest Posts
LBMA Podcast: Millenial/JumpTap, Placed, and Siamese Systems
On the show: Google launches Carousel visual search; Renew London smart recycling bins are sniffing your MAC address; Millennial scoops up JumpTap; Tour Sicily with the San Pellegrino robot; Placed trying to morph into the ComScore of the real world; Riding the payment waves without batteries; Special guest Alex Kottoor of Siamese Systems talks mobile CSI…
Survey: 52% of SMBs Still Don’t Have a Website
Yodle has released the findings from its first Small Business Sentiment Survey, which recently asked 306 small business owners nationwide for their perspectives on a variety of topics, and found some interesting results when it comes to SMBs and technology. According to the survey, “many small business owners are still not adopting modern technology and marketing approaches.”
What Comes After Local TV?
Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?
Strategies for Overcoming Privacy Concerns With Indoor Navigation Apps
When it comes to the widespread adoption of indoor positioning and navigation tools among retailers, technology isn’t nearly as big of a barrier as consumer pushback. To help answer the question of how indoor navigation providers should help their clients deal with these issues, we reached out to experts in the industry. Here are their strategies for success…
Stuck in the Middle: Why Should ‘Local’ Mean ‘San Francisco?’
I’m pretty well immersed in Dallas’ start-up community, and I’ve noticed a sea change in the last couple years. We may not have the flashy, high-profile buzz-making scene that you’ll find in Silicon Valley (or Alley), but investments are happening. I think that’s partly because we’ve had to make it without the mutli-million dollar seed rounds and gut through on wits and angel investment…
5 Things SMBs Need to Know About Their Customers in the Multiplatform Era
In a Street Fight webinar Tuesday sponsored by YP, Greg Sterling, a senior analyst with Opus Research and contributing editor at Search Engine Land spoke with Sanjay Sood, YP’s SVP of consumer platforms, about new strategies small businesses can use to get discovered by consumers in the smartphone age…
Transaction Overview: Go Daddy Acquires Locu for $70 Million
With the acquisition of Locu, Go Daddy is beginning to move beyond its legacy domain registration and web hosting legacy and showing that it has the strategic aptitude and willingness to acquire to provide a more complete solution for local businesses to manage and market themselves. We expect Locu to be a compelling value proposition to Go Daddy’s 11 million customers…
Street Fight Daily: Pay-Per-Gaze Advertising, 17.4% of Global Web Traffic from Mobile
How Pay-Per-Gaze Advertising Could Work With Google Glass (New York Times) … Google and Waze Finally Start Showing Off Each Other’s Tech (VentureBeat) … 17.4% of Global Web Traffic Comes Through Mobile (Mashable) …
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