Street Fight Daily: Pay-Per-Gaze Advertising, 17.4% of Global Web Traffic from Mobile

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A roundup of today’s big stories in hyperlocal content, commerce, and technology

Google's Sergey Brin wearing Google Glass at New York fashion week.How Pay-Per-Gaze Advertising Could Work With Google Glass (New York Times)
Google wants to see what you see. And then, of course, make money from those images. The company was recently awarded a patent that puts forth an idea for pay-per-gaze advertising — a way in which people interacting with ads in the real world could be analyzed in the digital world.

Google and Waze Finally Start Showing Off Each Other’s Tech (VentureBeat)
The public saw the first evidence of Google’s integration with Waze’s crowdsourced traffic app in Google Maps today. And, Google shared a bit of its own technology with Waze’s still-living app as well.

17.4% of Global Web Traffic Comes Through Mobile (Mashable)
People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile.

Here Are The Major Players In Mobile Advertising (Business Insider)
Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut. Here’s an overview of some major players in the mobile advertising ecosystem.

Transaction Overview: Go Daddy Acquires Locu for $70 Million (Street Fight)
We expect Locu to be a compelling value proposition to Go Daddy’s 11 million customers, however it will be interesting to see how merchant pricing is adapted, if at all, given how Constant Contact chose to offer elements of the SinglePlatform service without charge following that acquisition.

5 Things SMBs Need to Know About Their Customers in the Multiplatform Era (Street Fight)
In a Street Fight webinar Tuesday sponsored by YP, Greg Sterling, a senior analyst with Opus Research and contributing editor at Search Engine Land spoke with Sanjay Sood, YP’s SVP of consumer platforms, about new strategies small businesses can use to get discovered by consumers in the smartphone age.

Another Deal Victim: Local Auto Detailing Shop Goes Under (ScreenWerk)
Greg Sterling: Today I got an email from an auto-detailing company in my area, from whom I’d bought a daily deal months ago. The email said the deal put them out of business. The deal apparently sold so many units they couldn’t service everyone before the expiration date; there weren’t enough appointments.

Local TV Facing Increasing Competition in Weather and Traffic (Lost Remote)
The massive reach and prominence of “good enough” weather and traffic on mobile devices is shaping up to be a strong competitive threat with the potential to cannibalize audiences outside periods of breaking news. If I glance at a forecast on my iPhone when I wake up, I’m less likely to watch the morning newscast for the weather.