Street Fight Daily: Foursquare/Yahoo Data Talks, PayPal Tests Face Verification

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A roundup of today’s big stories in hyperlocal content, commerce, and technology

foursquare_logoYahoo, Foursquare in Talks Over Data Partnership (Buzzfeed)
Matthew Lynley: Foursquare is certainly ramping up its advertising business — this team is now larger than the business development team and is a core focus for the company. But as it essentially creates a sophisticated map and venue database that even rivals that of Google, it’s natural that the top companies would come calling for that data.

PayPal Testing Face-Verification System for Mobile Payments (Mashable)
The ecommerce company’s app has a tab labeled “Local,” which helps users find nearby stores and restaurants that accept mobile PayPal payments. Once customers check in to a venue online, their name and photo appear on the store’s PayPal app. Shoppers can then use the app to pay for items (cashiers complete the transaction by clicking on their profile pic).

LocationInsight Becomes Placeable as It Aims to Eradicate Dirty Location Data (Pando Daily)
The newly rebranded Placeable has launched a new commercial location management and marketing platform of the same name. Whereas the company has previously offered only a high-touch enterprise grade solution – now called Placeable Pages – to large brands like Bank of America, Western Union, Nationwide, and AMEX, the newly-launched is a self-service platform available to agencies and brands of all sizes.

Can LivingSocial Reignite Its Once-Bright Future? (AllThingsD)
CEO Tim O’Shaughnessy wouldn’t make any guarantees for the rest of the year, but he gave a sunnier outlook. “If things shape up how we think they’ll shape up, I think that by end of year we will have permanently and fundamentally answered that [profitability] question,” he said.

Private Neighborhood Social Network Nextdoor Makes the Leap to Android (The Next Web)
Nextdoor, a private social network for your neighborhood, today launched its Android app, enabling people to stay connected to what’s happening in their part of town. The release of this version comes several months after the launch of its iOS app. As expected, the features are pretty much the same.

Mobile Advertising Will Sprint Past Desktop Ads In Four Short Years (Forbes)
According to a new report from eMarketer, mobile ad revenues will surpass those of desktop ads by 2017. That sprint will be led by search ads, which have seen mobile revenues rocket from only 2% of all search ad dollars in 2010 to 22% this year. That will jump further to nearly 60% mobile by 2017.